Hanoi, Hanoi, Vietnam
As a Senior Employer Branding Specialist at VPBank, one of the largest private banks in Vietnam, Huong leads and executes the communications strategy and programs to attract and retain top talent. With a Bachelor's degree in International Business from National Economics University (Vietnam), Huong has a strong interest in business digital transformation and innovation. Huong is also a Co-Founder of Green Lady Vietnam, a social enterprise that promotes environmental and health awareness among women and communities. Since 2017, Huong has been involved in the business and marketing strategy, and has successfully organized more than 150 events that reached multiple markets and audiences. Huong is passionate about making life meaningful and learning new things, and dedicates herself to whatever she does.
Execute integrated marketing campaigns for VCB Digibank, VCB DigiBiz and card products across social media, PR... Organize and execute communication plans and strategies for Vietcombank’s major events and brand initiatives.
- Support the implementation of change management plans related to digital transformation, customer migration, and restructuring across the bank. - Develop communication content and materials for both internal staff and external customers to ensure clarity, engagement, and adoption. - Organize and execute product launch events, especially for new mobile apps and services, ensuring smooth rollout and customer readiness.
Founding team of Green Lady Vietnam Involved in early stage of business and marketing strategy for a new division. Identified and initiated sale & marketing ideas to reach multiple markets Determines communications strategy and execute programs to deliver communications objectives and startup culture Successfully organized more than 150 events that are consistent to allow not only GLVN’s members but many people care about environment and health in Vietnam also to know how to engage easily. Consistency is key.