Istanbul, Türkiye
Performance Marketing & E-Commerce Specialist with 9+ years of experience driving scalable growth through data-driven marketing strategies across Meta, Google, TikTok, Snapchat, and LinkedIn platforms. Specialized in: • Performance Marketing & Paid Media • E-Commerce Growth & Customer Acquisition • Funnel Optimization & Conversion Tracking • Budget Scaling & ROAS Improvement • Team Leadership & Marketing Operations Managed high-budget advertising campaigns across multiple industries including logistics, e-commerce, healthcare, and food delivery, with a strong focus on ROI, CAC reduction, and sustainable business growth. Currently leading marketing operations at Almanara Logistics, overseeing brand positioning, digital campaigns, lead generation systems, automation workflows, and cross-functional marketing execution. Certified in Meta Media Buying, Google Ads, Snapchat E-Commerce, and LinkedIn Marketing. Passionate about building scalable systems, optimizing customer journeys, and transforming data into measurable business results.
• Leading the company’s overall marketing strategy, brand positioning, and digital growth initiatives across multiple business sectors. • Managing performance marketing campaigns across Meta, Google, TikTok, Snapchat, and X platforms with a strong focus on ROI and lead generation. • Developing integrated marketing funnels and customer acquisition systems to improve conversion rates and sales performance. • Supervising content production, SEO optimization, website performance, and marketing automation workflows. • Collaborating with sales and operations teams to align marketing activities with business objectives and revenue growth. • Monitoring KPIs including CAC, ROAS, CTR, CPL, and conversion performance through advanced analytics and reporting tools. • Managing cross-functional teams and coordinating with external agencies, designers, and production partners.
• Developed and executed performance marketing strategies to increase online sales, lead generation, and customer acquisition. • Managed multi-platform advertising campaigns across Meta and Google Ads with continuous optimization for ROAS improvement. • Conducted data analysis, A/B testing, and audience targeting strategies to improve campaign efficiency and conversion rates. • Oversaw digital marketing budgets and ensured cost-effective ad spending aligned with business goals. • Worked closely with creative and content teams to produce high-performing ad creatives and campaign assets.
• Planned and managed large-scale media buying campaigns across Meta, TikTok, and Google platforms. • Optimized advertising performance through audience segmentation, creative testing, and conversion tracking implementation. • Analyzed consumer behavior and campaign metrics to maximize engagement, conversions, and overall campaign profitability. • Collaborated with marketing and design teams to develop data-driven advertising strategies for e-commerce brands.
• Developed and executed high-performing digital marketing and media buying campaigns for healthcare services, increasing patient inquiries by 40%. • Managed advertising accounts across Meta and Google platforms while optimizing creatives and audience targeting for healthcare markets. • Reduced cost per lead (CPL) through advanced campaign optimization, A/B testing, and conversion tracking strategies. • Collaborated with creative and operational teams to improve campaign performance and customer acquisition efficiency.
• Managed PPC and paid media campaigns across Google Ads and Meta platforms to drive qualified traffic and increase conversions. • Developed performance-focused marketing strategies aligned with business objectives, achieving a 35% improvement in ROI. • Conducted audience analysis, conversion tracking, and campaign optimization to maximize advertising efficiency and scalability. • Worked closely with marketing teams to improve ad creatives, landing pages, and funnel performance.