Barcelona, Catalonia, Spain
👋 Hi there. Welcome to my LinkedIn profile where you’ll find details of my 10+ years of experience planning content strategies for B2B SaaS, fintech, and startups. I specialize in storytelling, SEO, and drinking lots of coffee. When I’m not managing an editorial calendar, you may find me working on my supernatural-mystery novel or playing "Baldur’s Gate 3".
At Cledara, I manage the creation and distribution of engaging content to drive awareness and engagement around SaaS management and software spend optimization. My responsibilities include developing comprehensive reports like the *2025 Software Spend & Benchmarks Report* and the *Top SaaS Tools of 2024*, aimed at equipping startups and scaling companies with actionable insights. I collaborate with industry leaders to enrich our content, optimize SEO strategies to improve keyword rankings (e.g., "SaaS management"), and produce engaging resources like ebooks, blog posts, and newsletters. My role bridges storytelling, SEO, and strategy, ensuring Cledara's solutions resonate with the SaaS ecosystem, founders, and CFOs alike.
I saw the Content Team as a small agency inside Holded (but, hopefully, not as stressful!) and it was my job to organize the other writers and coordinate with stakeholders (our ‘clients’) so we could satisfy their needs with the best possible content. As the Content Lead some of my tasks were to: + Make sure the Holded tone was reflected across all touchpoints of the customer journey. + Align with stakeholders from other departments (Brand, Marketing, Product, etc.). + Understand the impact of our work and plan actions accordingly. Some of my achievements as the Content Lead were: + Help increase the total monthly customers who first landed in the Holded blog by almost 31% from 2022 to 2023 + Optimized and edited top-performing articled to increase the MRR by 28% from 2022 to 2023 + Led the design and creation of the ‘Futuro de las pymes’ Content Hub
+ Writing content for the official Holded blog, newsletter, and landing pages. + Create, organize, and plan content that ranks well and is of interest for our key-target audience. + Optimize blog posts and landing pages, do keyword research, benchmark the competition, and use tools such as Google Analytics, Google Search Console, AHRFS, Clearscope, and SurferSEO to inform my research.
When I started working for Printsome, their blog had a little over 5,000 monthly visits to the blog - and by the time I left - it had over 120,000: - Increased the blog’s percentage of British readers from 5 to 23% by switching from American to British English and localising content - Incremented the number of referrals by 50% from the blog to the main site by educating our visitors with pop-ups and personalised add-ons. - Managed and coordinated a group of three freelance writers that allowed us to augment the number of high-quality blog posts published from one to five a week - Raised the authority domain of the blog from 45 to 55 by publishing high-quality content and targeting relevant keywords - Generated over £1000 revenue by collaborating with other content creators by guest posting
- Increased the engagement and number of followers by creating and publishing consistent high-quality content - Set up and coordinated the weekly newsletter. Generated subscribers thanks to plug-ins in social media and the main site - Got the main website to rank for the keyword ‘poblenou’ by publishing (almost daily) high-quality content.