Dubai, United Arab Emirates
Strategic and growth-driven executive with deep expertise in fintech, product innovation, and ecosystem digitization. As Chief Business Officer at Paynest Fintech, I lead multi-market initiatives across the UAE, Malaysia, Saudi Arabia, and beyond—spearheading product development, strategic partnerships, and business expansion to modernize traditional sectors through financial and lifestyle solutions. I bring a strong track record in building and scaling tech platforms, launching super-apps, and delivering impactful digital experiences across government, financial, and consumer ecosystems. With roots as a Technical Product Manager, I’ve led the development of digital wallets, rewards systems, voucher redemption platforms, and smart infrastructure tools—bridging the gap between technical feasibility and business goals. I thrive at the intersection of strategy, execution, and innovation—aligning product roadmaps with stakeholder needs, regulatory compliance, and market demands. My goal is to drive value creation through technology that solves real-world challenges.
Currently driving Paynest’s strategic vision and product development efforts across fintech, lifestyle, and government ecosystems. I oversee regional expansion, commercial partnerships, and the development of core platform features such as wallets, rewards, digital ID, and super-app modules. My role centers around aligning cross-functional teams to deliver scalable, localized solutions across the GCC & APEC.
Led Paynest’s global product expansion by developing digital wallet and voucher ecosystems tailored to different market regulations and user needs. Oversaw product lifecycle from ideation to delivery, ensuring integration readiness, partner onboarding, and compliance alignment. Worked closely with business and engineering teams to deliver impactful product experiences.
Led the full product development cycle for Fitoor, a B2C art marketplace. Owned platform architecture, UX design, scalability planning, and core feature execution including artist storefronts, customer flows, and admin tools. Worked closely with business stakeholders and engineering teams to deliver a seamless e-commerce experience for creatives and collectors.
Contributed to the product development of intelligent telephony routing systems and customer engagement tools. Focused on building scalable backend modules and integrating CTI-based solutions for enterprise clients. Worked cross-functionally with account and solution teams to enhance platform performance and reliability.
Focused on customer journey mapping and operational analytics to improve service delivery. Worked closely with product teams to translate user feedback into tangible improvements in onboarding flows, support tools, and user satisfaction metrics—supporting the refinement of key digital touchpoints within the mobile service ecosystem.
Supported backend product enhancements and internal tools designed to optimize client-specific routing experiences. Engaged in solution architecture and platform improvement initiatives, helping drive the evolution of key product capabilities within the global deployment framework.