São Paulo, São Paulo, Brazil
Spent 15+ building products millions of people actually use. Now backing founders to build what's next.
- Advise on user experience design strategy for AI-driven startup specialized in global tax compliance platforms erving international markets - Design guidelines for complex and conduct user research and usability testing to optimize tax workflow processes for diverse user segments
*Managing the Adtech Platforms Design team* - Mentored and developed a team of 15 design professionals across Service Designers, Product Designers and Research Designers; - Led development and evolution of 19 strategic projects, restructuring 3+ platforms through design team-created blueprints; - Mapped and documented complex stakeholders journeys for large-scale services optimization; *Managing the Entertainment Publishing Product Design team* - Collaborated with POs, PMs, Tech Leads and C-level stakeholders to architect Globo’s Big Brother Brasil 24 dual voting system (Voto Único + Voto da Torcida), processing 200M+ votes and driving R$1.2B+ in sponsorship revenue - Optimize voting workflows d systems performance, contributing to an 18% uplift in Globo’s advertising revenue through data-driven design and stakeholder alignment - Led a team of 8 high-skilled product designers while collaborating with 100+ designers across product, graphic and motion designers, creating user interface platform serving 15+ million active users during peak voting periods; - Conducted user research and testing across Brazilian demographics o optimize accessibility - Designed interactive second-screen gaming experience for live streaming audience, featuring NFT rewards from The Masked Singer;
- Designed comprehensive digital baking platform for investment-focused company, centralizing user financial management, across unified experience; - Collaborated with 20+ Product Designers with cross-functional teams including developers, product managers and data scientists; - Architected unified finance product experience, consolidating multiple financial services into a single platform;
Bunch of different projects to a variety of clients - for new clients and familiar ones (from previous employments) - while I was settling back in Brazil.
- Led design team development for dual AI platform integration, merging video and music technologies; - Established foundational design system with scable components; - Successfully designed Ttriller app achieving #1 status in 50+ countries and 250 million downloads, increasing 34.1% in video creation and 37.4% app retention; - Secured $200-300 million funding round through improved UX and strategic product positioning; - Mentored team of 4 product designers while establishing comprehensive UX processes and design culture;