United States
Proven track record of leading brand, growth marketing strategies, and integrated campaigns that expand market share and accelerate revenue growth across industry-leading organizations and startups. Natural people leader comfortable in both structured and fluid environments. ABOUT ME - Go-to-Market (GTM) strategies: deep understanding and experience developing strategies and executing them for Cybersecurity and SaaS audiences - Integrated enterprise marketing plans: expert-level knowledge of creating plans that are executed globally and exceed goals - Empathetic leader: focused on building deep and meaningful relationships with internal and external team members to create lasting partnerships and drive synergy TOOLS Salesforce, Marketo, HubSpot, Pardot, Marketing Cloud, WordPress, Webflow, Photoshop, Google Workspace, GA4, 6Sense, Asana AREAS OF EXPERTISE Brand Marketing, Integrated Marketing, Demand Generation, B2B Marketing, SEO, Enterprise Pipelines Nurture Strategies, Sales & Marketing Strategies, Account-Based Marketing, Audience Segmentation
Oversaw global web strategy for infoblox.com
Led brand, go-to-market strategies, and campaigns – driving growth from Series A through Series C Identified buyer personas, audience segments, and value propositions aligned to demand generation and lead nurture programs to support top-named accounts Partnered with SANS Institute to conduct a market study on detection engineering, positioning Anvilogic as an industry leader and strengthening brand presence; launched the inaugural 2025 State of Detection Engineering Report. Achieved a 317% YoY increase in website traffic, 51% boost in demo form submissions, and 28% reduction in bounce rate by leading the redesign of the company’s brand and website.
Oversaw integrated marketing plans across financial services, manufacturing, and global enterprise segments Led cross-functional efforts between sales, product, and channel partners to increase brand awareness, lead generation, marketing pipeline, and product adoption across top 530 global enterprise accounts Piloted ABM campaign to penetrate key accounts and decision-makers. Booked meetings for 30% of total accounts and generated $2.9M influenced pipeline within 6 weeks of launch Developed and launched integrated marketing campaigns driving 22% growth in FY21. Leveraged global industries websites, sales enablement, partner programs, virtual summits, and events in partnership with Cisco’s global marketing team
Oversaw demand generation: generating on-target leads, MQLs, product trials and driving open pipeline Managed and executed lead gen campaigns via email nurtures, content syndication, sponsorships, digital advertising and webinars. Reduced cost per MQL by 78% within 4 months Established 16-week email nurture program – nurturing 22,000+ leads and driving 141% of annual MQL goal Created lead scoring model with Sales: successfully implemented new scoring attribution aligned with sales initiatives and marketing programs – drove 121% of lead goal over 4 quarters
Managed B2B marketing channel: oversaw strategy and execution for webinars, events, sales communications and newsletters to Yahoo Advertising’s partners and clients
Managed newsletter campaigns: deployed 6B+ emails in 4 quarters producing 45M+ referrals