Delhi, India
I’m a results-driven Business Development professional with experience in driving B2B sales, lead generation, and revenue growth across diverse industries. I specialize in building and managing high-performing pipelines, developing strategic client relationships, and aligning marketing and sales initiatives for maximum impact. My expertise includes CRM management (Salesforce, HubSpot), account-based marketing (ABM), demand generation campaigns, and AI-driven prospecting, enabling faster execution and higher conversion rates. I thrive on turning insights into actionable strategies, identifying new business opportunities, and driving measurable results. I’m actively seeking business development manager roles where I can contribute to pipeline growth, revenue acceleration, and strategic client engagement. I believe in working smarter, not harder—leveraging AI tools (ChatGPT, Apollo, Lusha, Copy.ai, Zapier) to automate research, personalize outreach, enhance content, and improve campaign performance. Core Strengths: Demand Generation Strategy | B2B Marketing | Lead Nurturing | Marketing Automation | CRM (Salesforce, HubSpot, ZOHO, Microsoft Dynamics 365) | Campaign Optimization | Data Analytics | Account-Based Marketing (ABM) | Business Development | AI in Marketing Always eager to collaborate with forward-thinking teams that value strategy, creativity, and measurable growth. Core Competencies: 1.Business Development & B2B Sales 2.Lead Generation & Prospecting 3.Pipeline Management & Revenue Growth 4.CRM & Marketing Automation (Salesforce, HubSpot) 5.Account-Based Marketing (ABM) 6.AI-Powered Sales & Campaign Optimization 7.Strategic Partnerships & Client Engagement
Planned and executed demand generation campaigns across digital and offline channels. Monitored campaign KPIs and optimized performance using analytics and reporting. Optimized customer acquisition cost (CAC) and return on marketing investment (ROMI).
Global Campaign Strategy & Planning. Plan and execute multi-region campaigns across AMER, EMEA, and APAC. Align themes with Everest Group research calendars (PEAK Matrix®, market reports, webinars). Audience & Persona Targeting. Define ICPs and segments: CIO/CTO, sourcing & vendor management, procurement, GBS leaders, IT services leaders. Multi-Channel Campaign Execution.
As part of Everest Group’s global marketing team, I lead B2B demand generation initiatives focused on accelerating pipeline growth, optimizing marketing performance, and improving lead-to-revenue conversion. Key Achievements: Designed and executed multi-channel campaigns (email, social, ABM, webinars), generating 500+ qualified leads per quarter across EMEA and North America. Introduced AI-driven tools to automate research, content personalization, and performance reporting — improving campaign efficiency by 30% and engagement by 20%. Partnered with content, sales, and research teams to build high-converting workflows that boosted MQL → SQL conversion from 15% to 28% in six months. Leveraged HubSpot & Salesforce for lead scoring, tracking, and nurturing — reducing lead drop-off by 35% and increasing pipeline velocity by 40%. Improved campaign ROI by 60% through advanced segmentation, data analytics, and A/B testing. Managed annual budgets exceeding $30,000, optimizing spend allocation while achieving 10% under budget without compromising results. Championed cross-functional collaboration between marketing, sales, and product — achieving a 25% faster campaign launch rate. Managed lead lifecycle, nurturing workflows, and pipeline tracking via HubSpot / Salesforce. Leveraged data analytics to monitor funnel metrics, optimize ROI, and refine targeting strategies. Coordinated campaign operations, budgets, and reporting for continuous performance improvement. Drove collaboration across marketing, sales, and product to ensure message consistency and timely delivery. Demand Generation Strategy | B2B Marketing | Lead Nurturing Marketing Automation (HubSpot / Marketo / Pardot) | CRM (Salesforce) Data Analytics | Campaign Optimization | A/B Testing Project Management | Cross-functional Collaboration Content Strategy | Digital Campaigns | ROI Measurement AI-powered Productivity & Personalization (ChatGPT, Copy.ai, Zapier, etc.)
Supported 10,000+ LinkedIn users, driving adoption of LinkedIn for B2B sales and lead generation. Implemented sales flow tracking for accounts, leads, discovery meetings, and industry research. Acted as an inside sales/BDR partner to improve pipeline quality and customer satisfaction.
Focused on streamlining sales processes, optimizing lead management, and supporting business development operations for APAC and IMEA regions. Key Achievements: Managed and supported 10,000+ users across APAC and IMEA, ensuring seamless CRM and sales operations. Developed structured sales workflows that improved lead handoffs and boosted conversion rates by 22%. Implemented CRM hygiene processes that improved data accuracy by 40% and reduced duplicate records. Conducted targeted account research using BANT qualification, improving sales team productivity by 25%. Key Skills: CRM Management | Lead Qualification | Account Discovery | Prospecting | Cadence Expert | LinkedIn Tools Expert | BANT Methodology | Sales Enablement | Account Research | Process Optimization
Led outbound sales and marketing operations across the UK, Europe, and APAC markets—combining data-driven demand generation with strategic business development. Key Achievements: Managed a team of 5 sales representatives, achieving 90% customer satisfaction and consistent revenue growth. Designed and launched campaigns that generated 1,000+ qualified leads in 6 months, with an 85% conversion-to-demo rate. Improved sales pipeline health by 30%, reducing deal cycle times and increasing average deal value. Collaborated with marketing and product teams to launch regional ABM campaigns that expanded EMEA presence. Key Skills: B2B Demand Generation | Business Development | Global Market Development | Lead Generation | Campaign Management | CRM & Automation | Cadence Expert | Prospecting