New Delhi, Delhi, India
Dynamic marketing and business development specialist with a successful track record in strategic planning, market analysis, and product lifecycle management. Skilled in optimising sales tactics, fostering cross-functional cooperation, and leading initiatives to increase brand exposure and market penetration. Capable of harnessing data-driven insights to create effective marketing strategies, increase client acquisition, and provide long-term growth. Proven ability to link organisational goals with creative initiatives, resulting in competitive positioning in a variety of markets.
Marketing & Sales Strategist | Product Manager - Successfully managed JK Paper's participation in Paperex’23, the paper and pulp industry’s premier event, increasing brand visibility and stakeholder engagement. - Analyzed SFA data to identify trends, optimize sales strategies, and enhance market penetration for sustained growth. - Conducted regular market visits to gain insights into customer preferences and sales operations, shaping effective marketing initiatives based on real time data. - Collaborated with sales teams to identify and target new market segments, driving an 11% increase in client acquisition and expanding JK Paper’s footprint. - Worked with various departments to develop and implement integrated marketing and promotion schedules, ensuring alignment with organizational goals. - Directed corporate sales efforts by building strong client relationships, leading to higher revenue generation and market share growth. - Supervised bids on the Government e-Marketplace (GeM), ensuring compliance and maximizing contract opportunities within the government sector. - Led the product lifecycle management for PAC Fresh(oil and grease resistant food wrapping paper), overseeing development, market launch, and ongoing product strategy to maintain competitiveness. - Spearheaded promotional campaigns for PAC Fresh, boosting brand awareness which contributed to increased sales - Managed the PAD listing process for Fun Flips', enhancing product visibility and accessibility across key channels. - Oversaw vendor registration, detailed product application, sample submission, and pricing proposal based on base price, taxes, delivery terms, and volume discounts.
Project Methodology Design for UNICEF MENA on HR Business Partnering