New Delhi, Delhi, India
As a BTech graduate from Indira Gandhi Delhi Technical University for Women (Class of 2024), my journey in business analytics and technology has been shaped by impactful experiences in the e-commerce and ed-tech industries. Currently, I Associate Business Analyst at Physics Wallah, here, my expertise in product analytics and business metrics is pivotal in automating processes to bolster operational efficiency and inform strategic decision-making. Previously, I interned as a Business Analyst at Flipkart, where I contributed to customer value analysis and growth metrics, supporting strategic business decisions. My experience at Revolt Motors further strengthened my data visualization skills, as utilized Power Bl to reduce warranty failure incidents. As a tech enthusiast, I am always eager to explore and learn new technologies, constantly seeking opportunities to enhance my skills and innovate in both tech and business domains.
Led the end-to-end design and implementation of ATL Process and BTL lead generation workflows, transforming a basic BTL Marketing lead form into a real-time, verified data engine. Introduced verification-first logic to capture only valid leads, eliminate fake entries, and sync clean data into the CRM. Created comprehensive BRDS, documented backend processes, and managed collaboration with cross-functional stakeholders to ensure smooth rollout and adoption. Leveraged Python, SQL, Google Apps Script, Power Bl, and Metabase to automate workflows, build interactive dashboards, track performance metrics, and generate actionable insights. Optimized lead tracking, analysis, and reporting to drive data-driven decision-making and improve campaign efficiency across teams.
I've worked on various projects, some of them are listed below :- • CVP Vs Growth Analysis • Grocery Customer Profile Analysis • HCR Analysis
Dashboard on Warranty failure rate using POWER BI - Conducted analysis of the Line Order Report for Warranty Failure using Power BI, identifying critical trends and insights that led to a 10% reduction in warranty failure incidents. • Ran campaigns to communicate with customers using Excel and managed data on LSQ.
- Led a team of 17 people, promoting UN SDGs Quality Education, Reduced Inequalities, & Gender Equality. - Hosted events and activities consistently attended by over 500 people. - Educated five 12th-grade government school girls pursuing education in STEM