Hamburg, Hamburg, Germany
|| At know.haus we know growth || I am the Founder & Managing Partner of know.haus, a boutique, C-level growth consultancy with deep roots in technology, data, AI, and analytics. We work with large organizations and scale-ups (typically €50–500m revenue), primarily across DACH, with clients throughout Europe and the UK. My professional foundation is in top-tier strategy consulting. I spent several years at McKinsey & Company, most recently as a Jr. Partner, advising CMOs on growth strategy, digital and marketing transformation, and operating models. That background continues to shape how I work today: analytical rigor, structured problem solving, and a strong focus on outcomes rather than activity. At know.haus, typical engagements include: - Marketing Operating Models and Operations with a Tech and Data focus - Growth strategies and growth plans that bridge ambition to implementation - Marketing Mix Modeling (MMM) and attribution frameworks built for real decisions - Attribution Models and optimizing markeitng steering - MarTech, CRM, and retention capabilities that scale with the organization - Audience, data, and influencer ecosystem frameworks, grounded in analytics - Support with key growth and marketing hires and selective go-to-market / market expansion A recurring scheme: Fixing operating models often unlocks growth without increasing spend. Beyond client work, I am a co-founder of the AMES Foundation, where we work to make nature conservation in Southern Africa sustainable, both ecologically and economically. The goal is to combine conservation, technology, and capital in ways that allow biodiversity protection to scale over the long term. I am also an angel investor and love entrepreneurship, particularly interested when I can help with my growth expertise. I live in Hamburg with my family. Family and nature are central to my life and decision-making, alongside demanding professional work. Endurance sports, especially running, are an important counterbalance. I spend significant time on Föhr, where my wife runs her dermatology practice. Being close to nature and building a professional life around family and ownership of time is a conscious choice. I enjoy working with leaders who think in systems rather than silos, value analytical clarity, and care about building organizations that perform today and remain relevant tomorrow.
At know.haus, we know growth. We are a growth consultancy helping large corporates and fast-growing companies build scalable, capital-efficient growth systems, grounded in technology, data, and AI. We design MarTech architectures, attribution and Marketing Mix Modeling (MMM), and growth operating models that improve productivity, ROI, and decision quality. Strong brand, clear purpose, and strategic narrative are non-negotiable
Our mission is to stop the extinction of Africa’s Most Endangered Species. We are a group of like-minded global citizens that aims to stop the ongoing extinction of African wildlife. The AMES Foundation is officially accepted and registered under German law, accepted by the German tax office, and is largely funded by contributions from its community. We protect wildlife and habitat, and aim to make biodiversity conservation sustainable.
A new kind of advisory firm designed for a new era of marketing: the Creator Marketing.
Growth and Angel investments.