Hilda Adeniji

Project Manager | Event Producer | Marketing Strategist | DEI Advocate

Newark, New Jersey, United States

About

I am a certified associate in project management (CAPM) with over 12 years of experience in marketing, events, and project management. I am a creative problem solver who loves to translate brand challenges and goals into innovative ideas and memorable experiences. As a Strategic Marketing consultant, I leverage my expertise in digital advertising and experiential marketing to develop and execute impactful work that helps clients achieve their objectives. I am passionate about exploring the intersections of social culture both on and off-line, and advocating for diversity, equity, and inclusion in every aspect of my work and my life.

Experience

  • Unilever (5 yrs 6 mos)
    • Sr. Brand Producer (SheaMoisture Content Team)
      Jan 2025 - Present · 1 yr 7 mos

    • Senior Production Manager (Sundial Marketing & Engagement Team)
      Jul 2023 - Dec 2024 · 1 yr 6 mos

    • Creative Production Manager (Sundial Creative Team)
      Feb 2021 - Jul 2023 · 2 yrs 6 mos

      Creative Production Manager for brand-led shoots and all internal and external creative requests for SheaMoisture's creative team.

  • Co-Founder / COO at Transform The Hustle
    Sep 2021 - Present · 4 yrs 11 mos

    Transform the Hustle is a collective set out to re-imagine success for communities of color. Our mission is to build platforms and experiences that prioritize advancement for new-age hustlers, planners, dreamers, and professionals. Transform The Hustle is an MWBE-certified cultural consultancy that specializes in Social Corporate Responsibility, DE&I Advisory, Content Creation, Experiential Marketing, and Digital + Marketing Strategy.

  • Co-Founder / Freelancer at CreatEscape Entertainment, LLC.
    Apr 2012 - Present · 14 yrs 4 mos

    Served as an independent contractor or temporary staff for various projects and events within the entertainment, music, and technology industries. • LISA DINHOFER (ARTIST) - DEC 2012 - PRESENT - Art Studio Manager • INTERNATIONAL EMMY AWARDS - NOV 2013 - NOV 2021 - Event Assistant; Talent Escort; Festival Volunteer • SXSW - MAR 2018 - Music Festival Volunteer • PEX SUMMER FESTIVAL - JUL 2017 - JULY 2018 - Front Gate Assistant • NY FOOD & WINE FESTIVAL - AUG 2016 - OCT 2017 - Volunteer Leadership Team • RIME NYC - DEC 2015 - MAR 2016 - Online Shopify Manager • GOOGLE+ CITY EXPERTS - NOV 2013 - JUN 2014 - Event Staffing & Management • SPOTIFY - APRIL 2013 - MAY 2014 - MRY Campus Influencer • MTV WOODIES AWARDS - MARCH 2014 - Production Assistant • NY/NJ SUPER BOWL HOST COMMITTEE - JAN - FEB 2014 - Social Media Listener • DBD SOCIAL / HOST COMMITTEE - APR - DEC 2012 - Event Coordinator

  • Deloitte (3 yrs)
    • Program Manager
      Oct 2022 - Mar 2024 · 1 yr 6 mos

    • Senior Strategic Marketing
      Jul 2022 - Nov 2022 · 5 mos

    • Strategic Marketing
      Nov 2021 - Aug 2022 · 10 mos

  • Digital Director at Black Femme Supremacy Film Fest
    May 2018 - Oct 2022 · 4 yrs 6 mos

    A grassroots endeavor to connect Black Femmes throughout the African diaspora through the medium of film. A film festival that is quite possibly too future for its own good. Meaning we center Femme identifying Black people in our programing. The film and media industry has been historically centered around white males. This festival encourages filmmakers who are on the margins to come together and find community within ourselves. We want to re-envision the Black Femme as a global protagonist and universal archetype. Since our first festival in spring 2018 we’ve screened over 60 short films from Black filmmakers of varying ethnicities and nationalities.