Istanbul, Türkiye
What I actually do: → Migrated 200+ production reports from MSSQL to Snowflake at PMI, including stored procedure refactoring and CI/CD deployment across QA and prod environments → Maintained and optimized 146 production ETL pipelines (SAP Data Services) powering PepsiCo’s reporting landscape → Build semantic models, DAX solutions, and row-level security frameworks in Power BI for high-availability enterprise environments with incident management and continuous monitoring → Develop transformation layers with dbt and modern warehouse architectures on Snowflake and Databricks Certifications: PL-300 (Power BI Data Analyst) · dbt Analytics Engineer · SnowPro Core · Databricks Certified Data Engineer Associate Technical stack: Power BI · Snowflake · dbt · Microsoft Fabric · Databricks · SQL · Python · DAX · Azure · GCP My psychology background gives me an edge most engineers don’t have: understanding user behavior, decision-making, and what makes analytics genuinely useful — not just technically correct. Currently focused on analytics engineering with the modern data stack, and open to Senior BI Developer / Analytics Engineer roles with international teams. Let’s connect if you’re working on interesting data problems.
• Own end-to-end production reliability for 300+ enterprise BI reports (SAP BusinessObjects & Power BI) serving business teams across Türkiye operations, with 24/7 on-call ownership • Monitor, troubleshoot, and optimize 146 production SAP Data Services ETL pipelines feeding the enterprise reporting landscape, ensuring SLA compliance and data pipeline stability • Lead root-cause analysis and resolution of production incidents via ServiceNow, minimizing downtime and protecting business continuity for critical reporting • Manage business-critical retail partner data integrations (Carrefour, Migros), ensuring accurate and timely data delivery to commercial teams • Partner with cross-functional business stakeholders to deliver ad-hoc analytical solutions and support data-driven decisions across multiple projects
Snowflake Migration & Data Platform Modernization • Delivered migration of 200+ enterprise reports from MSSQL/SSRS to Snowflake + Power BI within an aggressive 2-month deadline as part of a global platform modernization program • Refactored MSSQL stored procedures into Snowflake-optimized views and SQL scripts, adapting logic to Snowflake-native syntax and performance patterns • Rebuilt legacy tabular reports as interactive Power BI dashboards with advanced DAX measures and drill-through capabilities • Deployed database changes across QA and production environments via Jenkins CI/CD pipelines, ensuring controlled, auditable releases • Analyzed Matillion-based ETL packages to map dependencies and guarantee data integrity throughout the migration • Ran systematic QA and reconciliation between legacy and new platforms to ensure a zero-disruption cutover
BI Development for Internal Analytics Product • Designed and delivered 5 production Power BI dashboards in 6 weeks covering survey analytics, event/meetup insights, and performance tracking • Architected PostgreSQL–Power BI connectivity, resolving underlying database structure issues to enable reliable reporting • Modernized and debugged legacy dashboard infrastructure, improving performance and maintainability • Drove requirements gathering through stakeholder presentations and iterative feedback cycles, shaping the product’s analytics roadmap
Tableau Workbook Migration & Snowflake Consolidation • Migrated 20+ business-critical Tableau dashboards to a modernized architecture, cutting load times and eliminating legacy performance bottlenecks • Consolidated fragmented data sources into Snowflake, reducing query costs and latency through optimized data models and query design • Implemented data governance standards across migrated workbooks — naming conventions, certified data sources, and access controls — ensuring quality and compliance • Partnered with stakeholders throughout the migration to improve data accessibility and dashboard usability, raising adoption of the new platform
• Automated AI image generation (DALL-E 3) within the product flow, increasing user engagement • Orchestrated daily data refreshes on GCP (Cloud Functions, Cloud Run) and configured GA4 product analytics Automated Content Processing System (Publishing Client) • Designed an NLP pipeline improving text processing efficiency by 30% for a large publishing company • Digitized 500+ PDF documents via OCR (Tesseract), making legacy archives searchable • Built web scraping and automated text classification workflows with Python, NLP, and Regex
E-Commerce Analytics (Reskinned — Recycled Fashion Marketplace) • Built the analytics infrastructure for a UK-based recycled clothing marketplace, processing 50,000+ weekly data points and improving operational efficiency by 40% • Analyzed 2.7M+ rows in BigQuery, surfacing insights that contributed to a 10% revenue increase • Implemented GA4 event tracking, enabling funnel analysis that lifted conversion rates by 15% • Automated serverless data workflows with Google Cloud Functions, cutting server costs by 25% • Designed real-time Looker Studio dashboards tracking 50+ KPIs for commercial and operations teams