Singapore
A seasoned commercial leader with extensive experience across the FMCG, specialty ingredients, and chemical manufacturing industries. My career has been defined by a strong focus on strategic thinking, business development, and a deep understanding of both consumer needs and customer dynamics. In my current role as Regional Director, Global Accounts (APMEA) at Kerry, I lead strategic partnerships with some of the world’s leading food and beverage companies, driving growth through innovation, cross-functional collaboration, and regional execution aligned with global priorities. Operating at the intersection of commercial strategy, R&D, and marketing, I focus on translating market trends into scalable opportunities across diverse markets. As a regional commercial lead, I have consistently driven growth by developing and executing strategies that align with market dynamics and company objectives. My ability to lead complex, multi-market initiatives—from concept through to commercialization—has enabled me to deliver meaningful business outcomes while strengthening long-term customer partnerships. My approach is deeply rooted in building trusted, long-term relationships, both with clients and within cross-functional teams. I take a customer-centric mindset, ensuring that initiatives not only meet but exceed expectations, while creating shared value. This has been key in fostering trust and delivering sustainable growth in highly competitive environments. I am passionate about transforming challenges into opportunities, leveraging my experience to unlock new growth platforms, accelerate innovation pipelines, and drive strategic impact for both customers and the organization.
Lead Kerry’s strategic engagement with key global customers across APMEA, driving regional growth through innovation, commercial excellence, and long-term partnership development.
Leading the ambitious growth agenda for top global key accounts in Asia Pacific region.
Leading the strategic growth agenda for key categories of the biggest account/client (Unilever) for SEAA region.
Managing key accounts in MY & SG markets in order to achieve ambitious growth objectives, covering different categories
Leading the Fine Fragrance & Personal Care business in Philippines market in order to achieve ambitious business objectives.
As a part of Sales Workshop Concepts team for Bosch Automotive Aftermarket Division.
• Supported the Relationship Director in managing a portfolio of Professional Practices clients with turnover of USD100m+ • Provided financing, capital, liquidity and risk management assessment & solutions to help manage the business and meet the strategic goals • Covered some of the largest firms within the top 100 law firms and accountancy firms, including “big four”