Shanghai, China
Dynamic Work Experience in Luxury Brands, Fashion Media, High-end Shopping Centre, International Hotel, Well-known Restaurants; Strong Marketing Public Relations and Brand Management Skills, and Rich First-tier Media Resources; Professional Communication and Writing Skills in Chinese, English and Aesthetic Ability.
- Responsible for the media relationship building and maintenance, press release, social media platform account building and operation, event planning and execution and all other third party resources acquisition of the pre-opened high-end commercial compound, China Central Place Suzhou.
- Responsible for luxury brand’s social media account operation, press release, shooting and media topic pitching, sample management, online campaign and offline event management and execution, media and KOL relationship maintenance. - Project Experience: Hermes Window Release, Hermes Store Opening, Hermes Sample and Press Room Management, Goyard Retainer Social Media Management, Goyard Shooting and Sample Management, etc.
- Responsible for all social media accounts, press release, clipping reports and regular media and KOL pitching. - Organised marketing campaigns, designer collaborations and fashion catwalk shows, maintained extensive relationship with local business and venues.
- Managed retail space ‘W The Store’ - Collaborated fashion events, runway shows and runway events with multiple fashion designer brands, media and KOLs. - Gained insider access to local events and places.
- Write articles to aspects of fashion and business. - Collect and summaries daily fashion news. - Provide research, translation and fact-checking support.
- Managed 100+ luxury and mass brands in Singapore’s top-tier luxury shopping mall across digital and social media platforms, coordinated brand online and offline campaigns, hosted celebrity and key KOLs, and conducted regular market research. - Project Experience: Dior’s ABCDior Pop-up Store, Burberry Pop-up Store, Moncler Collaboration, etc.