Istanbul, Istanbul, Türkiye
Media Buyer | Google & Meta Specialist | $1.5M+ Managed I scale Legal, Health, and B2B brands through a mix of Creative Strategy and high-spend Media Buying. With 6+ years of experience, I specialize in profitably scaling budgets ($10k–$250k+/mo) by focusing on direct-response hooks and full-funnel optimization. Expertise: - Scaling: Expert in Search, PMax, and Meta scaling (CBO/ABO). - Creative: Built testing roadmaps that reduced CPL by 65%. - Tech: GA4, GTM, GHL, and automation (n8n/Zapier). - Ops: US/CA time zone aligned; ClickUp power user. - I turn paid traffic into qualified pipeline, not just clicks. Let’s scale.
Leading paid media, growth strategy, and market research initiatives for AbroadWorks, a global talent and business services company. Key responsibilities include: • Developing paid acquisition strategies across Google Ads, LinkedIn, and emerging AI advertising platforms • Conducting market, competitor, and keyword research to identify new growth opportunities • Planning and optimizing multi-channel demand generation campaigns • Building landing page strategies and conversion-focused customer journeys • Analyzing campaign performance, ROI, ROAS, CPC, CPL, and funnel metrics • Supporting positioning, service expansion, and go-to-market initiatives • Collaborating with leadership, sales, and marketing teams to drive sustainable growth Focus areas include customer support outsourcing, healthcare operations, PPC management, HR outsourcing, technical support, and other specialized business services delivered through high-performing global talent.
As a Digital Marketing Consultant, I led the paid acquisition function with a strong media buying focus, planning and managing performance campaigns across Google Ads, Meta Ads, and X Ads to generate B2B inquiries and measurable pipeline impact—supported by clean tracking, reporting, and structured optimization. - Led end-to-end media buying strategy + execution across Google Ads / Meta Ads / X Ads, managing $10,000/month in ad spend and generating 200 qualified leads/month. - Improved efficiency by tightening targeting, keywords, and landing-page alignment—reducing CPL by 33% and CPA by 25% over the first 12 weeks. - Built a test-and-learn system (audiences, creatives, offers, placements) running 8 tests/month, increasing CVR by 20% while keeping budget pacing stable. - Standardized tracking and attribution with GA4 + GTM + UTMs + naming conventions, improving reporting accuracy and enabling faster optimization decisions—supporting ROAS of 4.0x on conversion-focused campaigns. - Produced executive-ready dashboards in Looker Studio + Google Sheets and delivered weekly performance reviews, cutting reporting time by 50% and improving decision turnaround. - Coordinated with internal marketing and external specialists to deliver assets and implement changes on time, keeping campaigns compliant and consistent across platforms.
Scaled full-funnel lead generation for a Telemedicine brand, managing Meta & Google Ads to deliver 1,500+ MQLs and 350+ consultations monthly. - Maintained a $3 CPL and 3x ROAS by implementing a Creative Testing Roadmap that identified high-performing hooks and reduced creative fatigue. - Owned Direct Response strategy, utilizing AI (Gemini) to iterate landing page structures and ad angles, improving speed-to-market for new creative tests by 50%. - Engineered automated reporting via n8n and Google Sheets, tracking real-time CVR and CPA to enable rapid budget-pacing decisions. - Optimized post-click conversion by integrating GHL/HubSpot workflows, achieving a 75% show-up rate through automated lead-nurture sequences.
Achieved 10x ROAS for Digital Marketing courses, scaling a $5k initial test to $50,000 in revenue within 90 days. - Directed aggressive scaling strategies across Search and Social, managing budget pacing and audience expansion while maintaining performance stability. - Conducted A/B multivariate testing on landing pages and offer positioning, driving $45k in net-new revenue through funnel optimization. - Leveraged AI-assisted copy iteration to rapidly test 20+ ad angles, identifying winning "Big Ideas" to scale spend without sacrificing efficiency.