Los Angeles, California, United States
I’m a creative strategist who enjoys crafting win/wins, thoughtful customer experiences, and creating opportunities for people to discover the things they didn’t know they needed (extra points if it solves a problem or two). I've launched a few brands, some new products, and most recently diving deep into data-driven creative strategy and customer acquisition -- all to help brands grow and reach the people who need them. From speaking to new audiences, discovering new stories, tech, and tools to advocating for under-represented groups (especially if they make up a large part of one's audience) and ideating winning creative, marketing is my problem-solving sweet spot of art, science, business, and human behavior. ---------------- Specialties and Skills - Brand Marketing, Customer Experience, Go-to-Market Strategy, Brand Positioning/Evolution, Lifecycle Marketing, Social Marketing, Partnerships, Campaign Development, Creative and Marketing Operations, Performance Metrics & KPIs, Team Building/Leadership, Budget Management, Project Management, Creative Brief Writing, Creative Development, Creative Production, User Research, Workshop Building and Facilitation, Data and Creative Analysis
I help brands surface data-driven creative opportunities to grow their customer awareness, acquisition, and advocacy efforts. Expertise includes marketing and customer experience strategy; creative analysis; insights and testing development; strategic design; creative concepting and production.
I led the marketing for Atlas Lens Co., a cinema lensmaker on a mission to help film and image-makers create more interesting, more personal, and more rewarding work. Ran all creative/content, partnerships, acquisition, and experience strategy, fostering a cohesive, community-driven, and creative-first brand.
I helped launch Vermicular into the North American market, introducing the long-established premium Japanese cookware brand to professional and discerning home chefs. I led all things marketing from demand gen, community building, and partnerships to in-store demos, activations, and paid media.