jennifer cheung

Member, Board of Advisors

Greater Seattle Area

About

Digital disruption is happening across all industries, but most organizations don’t feel they’re effectively prepared. With the landscape changing to subscription based and PAYG (pay as you go) models, a new and deeper understanding of Customer loyalty becomes a critical to success. I’m dedicated to the art and science of Customer Success. Purposeful consideration of Customers’ and Partners’ business goals and challenges build the foundation. In pursuit of the valued adoption of products/services, I’m focusing on the development of 3 concepts of Customer Success: the organization, the discipline and the culture. Throughout my career, I’ve pursued a vision of a people-centered, connected world. I’ve cultivated my “Orbital Perspective” to bring collective context to the problems I’m helping to solve. I have a passion for turning data into actionable understanding and intelligence and then building capabilities to take ideas from concepts to valued, widely-adopted products and methodologies. My experience includes global accountability and responsibility across Federal, Commercial, Enterprise, and Consumer business segments. I’ve held direct and strategic thought leadership positions in Developer Relations, Content Development & Experience, Customer Success, Business Development, Strategy & Planning, Knowledge Management, Sales Operations, Business Architecture, Field Sales, and Systems Engineering.

Experience

  • Member of the Board of Advisors at Rutabaga
    Feb 2024 - Present · 2 yrs 5 mos

  • Personal goal pursuit at Career Break
    Mar 2023 - Present · 3 yrs 4 mos

    Pursuing the dream of physical and psychological wellness for myself and family. Coaching and mentoring with friends who share enthusiasm for learning how to make the most of the time we have here on Earth.

  • Microsoft (5 yrs)
    • WW Sr. Director, Developer Relations, Content + Learning
      Jul 2019 - Mar 2023 · 3 yrs 9 mos

      The Developer Relations organization’s mission is to win the hearts and minds of Developers, Administrators, and Solutions Architects worldwide. I’m focused on leading my organization’s understanding of the Customer Journey and how it intersects with acquiring technical knowledge. This informs how we build modern, world-class learning experiences that empower Customers and Partners and earn attitudinal loyalty. My organization is responsible for the technical content experience and architectural solutions across: -Docs: technical documentation -Microsoft Learn: modern learning -Azure Architecture Center: architectural guidance and best practices -CAF: Azure Cloud Adoption Framework

    • WW Director, Customer Success, Intelligent Cloud
      Apr 2018 - Jul 2019 · 1 yr 4 mos

      With the goal of enabling every company to be a truly digital business, the Customer Success Unit supports our Enterprise Customers’ journeys with deploying and adopting Azure to get the maximum business value from their investment and partnership with Microsoft. Responsible for Customer Success strategy, we focused on what the creation of the world’s largest Enterprise Customer Success organization would look like. Supported a 2,000+ global Cloud Solution Architect organization by identifying new value workloads aligned to the Customer adoption journey. Created ‘Adoption Patterns’ – a framework designed to identify Customers’ business imperatives and map ideal alignment to the right resources, technology and processes to achieve their success.

  • Head of Business Development - Amazon Fresh at Amazon
    Jun 2016 - Mar 2018 · 1 yr 10 mos

    VP direct role responsible for business development and strategic initiatives. Responsibilities included building strategic partnerships, developing new business models, product management, and evaluating ambiguous and cutting edge new business opportunities such as the meeting of digital + physical real estate.

  • Sr. Manager, Global Accounts at Amazon Web Services
    Jul 2015 - May 2016 · 11 mos

    Responsibility for creating the Customer Success team, including all aspects of business strategy and global execution. Developed and established a new role, team, and organizational design for the Global Accounts Program. Focused on holistically helping customers with their cloud journey by enabling customer readiness for cloud, orchestrating adoption and consumption of AWS cloud computing services, and establishing a maturity model to facilitate customer outcomes. Cultivated executive relationships dedicated to delivering results and customer satisfaction with new, multinational customers in Asia, Europe and Americas.