Hervé Ferretto

Head of Global Product & Fleet Management, Product Sales & Marketing | Energy Power Systems & Services | People-First Leader | Driving $1.5B Portfolios | Agile Leadership, Lean & GenAI Practitioner

Wädenswil, Zurich, Switzerland

About

With 31 years of experience in the Power Ecosystem, I’ve led high-performing teams across Product & Fleet Management, Sales, and Marketing, building and executing strategies that span five continents and three energy segments (Nuclear, Fossil, and Industrial). Since 2000, I’ve had the privilege to lead five global teams, drive customer-centric solutions, and deliver tangible value across complex industrial portfolios. I draw energy from collaboration, customer feedback, and the career growth of my teams. A lifelong learner, I continually invest in sharpening my capabilities in finance, product strategy, Lean, and GenAI, always with the goal of turning knowledge into action. A proud team highlight: receiving GE’s CEO Award in 2020 for contributing to the successful entry into an adjacent market, a reflection of what I value most: teamwork, agility, and impact.

Experience

  • Head of Global Product & Fleet Management - Nuclear & Fossil Power Systems at GE Vernova
    Apr 2024 - Present · 2 yrs 7 mos

  • GE Power (8 yrs 2 mos)
    • Head of Global Product & Fleet Management - Fossil Power Systems
      Sep 2021 - Mar 2024 · 2 yrs 7 mos

      Product Strategy, Growth Campaigns, Product Promotion, Product/Market data analysis

    • Senior Global Product Marketing Leader - Turbogenerator Services
      Feb 2016 - Aug 2021 · 5 yrs 7 mos

      Recognition Award for the dedication and effort to the GE Alstom Alliance planning and its execution. Recognised with a CEO Award in 2020 for adjacent market growth (Grid Stabilizing Synchronous Condensers).

  • Alstom (11 yrs)
    • Director - Global Product Marketing and Product/Platform Management
      Dec 2012 - Jan 2016 · 3 yrs 2 mos

      Within ALSTOM Thermal Services, I lead growth initiatives and related development in R&D for business development strategy globally. I ensure market-product alignment for growth initiatives prioritization.

    • Director Sales & Tendering - Global Power Services
      Oct 2010 - Nov 2012 · 2 yrs 2 mos

      Business Development, tendering and negotiating projects up to $100M

    • Global Sales & Tendering Leader - Nuclear Rehabilitation Projects
      Feb 2005 - Oct 2010 · 5 yrs 9 mos

      Built and led a high-performing team focused on developing and capturing large-scale rehabilitation projects in power plants across Europe and Americas, resulting in four major wins in five years. Proven success of leading a sales capture team, with direct negotiation and closing of the highest $M+ sales for a Nuclear Turbogenerator rehabilitation project.