Mexico City Metropolitan Area
Entrepreneur & Business Executive with more than 18 years of experience in Sales, Management, Negotiation, Product Management, Marketing, Trade-Marketing, Merchandising & Visual Merchandising. Proveen results in developing Business in multiple Sales Channels: Department Stores, Independent Retail, B2B & B2C. I develop team members to become leaders. Distribution, Wholesale, E-commerce, Retail main focus areas. Interested in luxury & premium brands. Spanish, English & French. MBA
Ideas Suizas is a 100% mexican company, founded in 2002; based in Puebla, Mexico. We are a nationwide wholesaler of imported outdoor products, distributed under Swiss inspired brand names: Wallis, Svago & Sion. www.wallis.com.mx We are also proud to be the official mexican & latam distributor of SWIZA®; a swiss brand founded in 1904 with more than 110 years being the leading manufacturer of table clocks; and recently in 2015 decided to reinvent the swiss pocket knife as a highly functional design accessory. A modern product, manufactured in the purest cutlery tradition and according to the highest Swiss quality standards. www.swiza.mx The main products we distribute are: SWIZA®swiss pocket tools, single blade knives, vacuum flasks, flashlights, telescopes, binoculars, camping bags, hydration backpacks, mountain backpacks, and much more... For Ideas Suizas, our team is very important to develop our brands throughout the country. We are constantly looking for new distributors to cover new horizons, we participate in Local Trade Shows that helps us to strengthen us as one of the most important camping brands in the country. Mission: Deliver outdoor enthusiasts practical and useful products that will support them in their every day. Vision: Be the leading supplier of outdoor high-quality products, supported by the highest standards in customer service, focusing in developing our suppliers, customers and collaborators, considering their current and future needs. Values: Loyalty. We have a deep commitment to our customers and suppliers to always seek well-being, this being a pillar to consolidate all our business relationships. Honesty. Our clients have the certainty of paying a fair price for our products, in addition to providing transparency in our day-to-day business. Professionalism. All our collaborators are committed and passionate for our brand portfolio, to be able to place it within the preferences of each of our commercial partners.
• Sales responsible for multiple Sales Channels: Department Stores, Independent Retail, Industry, Corporate Business, Own Retail & Own ecommerce, Third party e-commerce. • Sales expert for multiple product categories with over 2,000 POS with and 5,000 customers. • Creating sales policies per sales channels with a focus on keeping margins healthy. • Elaborating Sales Budgets by Sales Channel, per Product Category, per Sales regions, per Sales agent; with control measures and regular reporting (Delegate, Control and Correct). • Retail price control policies online / offline. • Improvement of quality of distribution. • Open New Accounts and Sales Channels. • Setting Sales and Product Manager MBO´s (management by objectives), with qualitative and quantitative kpi´s. • Responsible of Bonus programs for sales teams & managers. • Experience in local and foreign trade shows, includes the organization of local trade shows for multiple sales channels. • Responsible for Product Management team, including product availability, reordering process, new product launches, product trainings, merchandising, pricing, special products, promotions, and introduction of new product categories. • Knowledge in the elaboration of Business Plans, Mid and Short-term plans, monthly and quarterly reports for HQ in Switzerland. Local Business Plans per Sales channel / per Customer. • Supervision of Marketing, Trade Marketing & Visual Merchandising Teams. • Supervision of D2C Team, including implementation of Pop-up Stores and Brand Stores. • Project Management: Visual Merchandising projects, opening Key Accounts per regions, development of Customers with high growth potential, Hero Product strategy, Top Priority Plans, among others. • Knowledge in Aftersales service.