Chile
Global Events, Marketing & Growth Leader with 15+ years of experience driving high-impact conferences, B2B/B2C events, and personalized comercial activations across Latin America, North America, and Europe. I specialize in launching and scaling portfolios, exceeding KPIs and revenue targets, and connecting global stakeholders across multiple industries, including technology, AI, cybersecurity, data & analytics, healthcare, finance, energy, mining, oil & gas, and others. I excel at end-to-end event strategy, from marketing campaigns, content and program development, and partnerships, to operations and logistics, while leading multicultural teams to deliver seamless, data-driven results. Passionate about creating exceptional experiences, elevating event impact, and empowering organizations to achieve global growth through innovative, results-oriented strategies. Additionally, I hold a US Visa and a European Passport, enabling flexible on-site travel across regions whenever needed to support global event execution.
Leading end-to-end event projects for global clients across Europe, North America, and Latin America, delivering tailored strategies aligned to each client’s marketing, production, operations, audience growth, and lead-generation objectives. Driving event strategy from concept to execution, including go-to-market planning, content and program development, stakeholder management, and on-site delivery, ensuring high-impact, measurable outcomes. Leading cross-functional and international teams with a data-driven and innovation-led mindset, leveraging insights and performance metrics to optimize growth, engagement, and ROI across portfolios. Partnering closely with clients to design scalable, results-oriented event experiences that support brand growth, pipeline development, and long-term market expansion.
Key Achievements & Responsibilities: - Led the growth strategy for multiple event portfolios across regions and delivered a 30% increase in total business performance, enhancing audience engagement and sponsor value. - Achieved measurable impact: drove record-breaking attendance, exceeded forecasted targets across regions, and opened new business opportunities that strengthened Corinium’s position as a global leader in data, analytics, AI, and cybersecurity events. - Lead strategic marketing and growth initiatives across North America and Europe, overseeing a diverse portfolio of high-impact B2B conferences and events. - Successfully launched and surpassed forecasted targets for a new Cybersecurity event portfolio in the North America region, positioning it as a key growth area for the company. - Spearheaded the launch of a new European event portfolio, driving regional market expansion and establishing a strong foundation for continued success. - Led the company’s flagship event, achieving the highest attendance in its history and setting a new benchmark for engagement and revenue performance. - Collaborate with multicultural, cross-functional teams across multiple time zones to deliver seamless marketing execution and consistently high-performing campaigns. - Develop and implement data-driven strategies focused on audience growth, sponsor engagement, and event ROI. - Share strategic insights and best practices globally, empowering regional teams and contributing to the continuous growth of the organization’s event portfolios. - Delivering outstanding onsite experiences — including speaking and moderating panels across global events. - Conducted interviews with key speakers and sponsors, creating impactful content that strengthened event storytelling, visibility, and brand positioning. - Pioneered and implemented new tools and strategies, empowering the team through training and innovation to stay ahead of trends and make a lasting impact on performance.
Key Achievements & Responsibilities: - Lead strategic marketing initiatives across the North America portfolio, managing multi-sector events and campaigns to drive engagement, lead generation, and conversions. - Achieved measurable impact: surpassed all targets at 110%, drove 30% growth in key performance metrics, and successfully launched 2 new flagship events in the North America region. - Spearhead end-to-end event marketing campaigns for in-person, virtual, and hybrid events, delivering strong results for both attendees and sponsors. - Develop and implement data-driven marketing strategies to optimize ROI, performance, and audience engagement. - Manage partnerships, budgets, and performance reporting, ensuring efficient resource allocation and measurable outcomes. - Mentor and support team members, fostering a high-performing, collaborative, and innovative marketing team. - Introduce creative strategies and new campaign approaches to maximize event visibility, reach, and impact.
Key Achievements & Responsibilities: - Led all marketing operations for the Latin America portfolio, overseeing strategy, campaigns, and team performance across multiple countries. - Achieved measurable impact by increasing event attendance by 316% and driving up to 120% YoY revenue growth across the LATAM region. - Spearheaded lead generation and conversion, driving growth in MQLs, SQLs, and event attendance. - Developed and executed end-to-end event marketing campaigns, maximizing value for attendees and sponsors. - Optimized partnerships, budgets, and reporting to improve ROI and campaign efficiency. - Mentored and trained team members, fostering a collaborative, high-performing marketing team. - Pioneered innovative strategies to enhance engagement, increase ROI, and elevate stakeholder satisfaction. - Delivering outstanding onsite experiences — including speaking and moderating panels across global events. - Conducted interviews with key speakers and sponsors, creating impactful content that strengthened event storytelling, visibility, and brand positioning. - Pioneered and implemented new tools and strategies, empowering the team through training and innovation to stay ahead of trends and make a lasting impact on performance and operations.
Led marketing strategy and growth of Re•Work’s AI event portfolio across North America, driving brand visibility and engagement across enterprise, finance, and healthcare sectors. Achieved measurable impact by expanding event attendance and accelerating revenue growth through innovative campaigns, data-driven insights, and targeted partnerships, while collaborating cross-functionally to align messaging and position the company as a leading platform for applied AI discussions.
Key Achievement: Led personalized event services, including a high-profile project for a high-technology Japanese client, successfully delivering a tailored experience that exceeded expectations and strengthened long-term client relations. Key Achievements & Responsibilities: - Conducted market research and competitive analysis to identify key industry projects, trends, and opportunities across multiple sectors. - Defined and executed event content strategies, curating agendas aligned with market needs and securing top-tier speakers, industry leaders, and government authorities. - Developed and implemented business development strategies and target profiles to achieve and exceed commercial goals. - Managed strategic partnerships, including media alliances, government relations, and corporate sponsorships, to enhance event visibility and impact. - Designed and delivered digital promotional campaigns across social media and digital platforms, increasing attendee engagement and brand reach. - Presented performance reports and campaign analytics, identifying actionable insights and proposing continuous improvements. - Led corporate international relations, negotiating new agreements and supporting long-term strategic alliances. - Oversaw content and media management, ensuring consistent messaging and alignment with event objectives. - Coordinated event logistics, audience engagement, and attendee acquisition, ensuring seamless execution. - Provided end-to-end consulting services to optimize marketing, partnerships, and content strategy for multinational clients.
Managed end-to-end marketing, operations, and logistics for B2B and B2C events across Latin America, developing and executing strategic marketing plans, overseeing budgets, content, and promotional campaigns, and coordinating with sales, sponsorship, and media teams to maximize attendance, engagement, and revenue. Conducted market research and audience analysis to inform event strategies, delivering measurable results through successful event launches, seamless operations, audience growth, and improved ROI.
Managed and strengthened corporate relationships for B2B and B2C events across Latin America, identifying partnership opportunities, negotiating strategic alliances, and coordinating with internal teams to maximize event impact and commercial outcomes. Oversaw sponsor engagement, media collaborations, and stakeholder communications, contributing to successful event execution, enhanced audience experience, and measurable business growth.