London, England, United Kingdom
I lead VISUALISE, an immersive content studio that helps brands use XR, AR/VR and 360° video to change customer behaviour. For 13+ years we’ve shipped production-ready experiences for global clients including Louis Vuitton, Mercedes-AMG F1, O2, BBC, Adidas, Ray-Ban, Samsung and the Red Cross. WHAT WE DO: • XR strategy → production: concept, prototyping, virtual production, realtime/Unreal, WebAR/WebXR, CG/FX, app builds. • 360° video at scale: capture, stitching, post, spatial audio, distribution. • Augmented Reality Production: end-to-end design to delivery of interactive brand marketing experiences. I co-founded Meta Camera with Sebastian Hagemeister - producing the world's highest resolution and quality 360 video cameras for VR, online and virtual productions. SELECTED OUTCOMES: • Delivered high-visibility immersive campaigns in sport, entertainment, fashion and retail; high profile brand use across markets. • Pioneered 360 live streaming workflows for government 5G Testbed and venue deployments (e.g., Eden Project). • Regular media commentary in BBC, FT, Wired, The Drum, etc. I advise CMOs, content heads and innovation leads on when immersive drives ROI and when it doesn’t. If you need a partner to scope, produce and ship an immersive project with measurable impact, connect or email me via the Visualise website. Keywords: immersive content production, XR strategy, AR, VR, MR, 360 video, 360 live streaming, virtual production, realtime, volumetric capture, spatial audio, WebXR, WebAR, Unreal Engine, CG/FX.
• BUILT a full-stack XR production capability (strategy → delivery) to ship AR/VR/360 and realtime campaigns resulting in repeat work with the EBRD, T-Mobile, BBC, Adidas, Ray-Ban, Samsung. • Led cross-functional teams of creatives, engineers and producers to deliver high-stakes launches and venue installs resulting in on-time delivery and peerless quality. • Implemented 360° and spatial audio pipelines to standardise capture, stitching and QC resulting in lower post time and consistent output at scale. • Advised brand and agency leaders to evaluate XR against business goals resulting in qualified briefs and measurable KPIs. • Spokesperson featured by BBC, FT, Wired and The Drum to educate market resulting in industry recognition and inbound demand.
Co-founder of Meta Camera with Sebastian Hagemiester. Meta specialises in the production of 360 video systems and the software, platforms and people needed to make that a reality. • Co-creator of the Meta One/Two/Three/Four camera systems to raise pro-grade 360 capture quality resulting in higher fidelity live and recorded output. • Helped to build live 360 streaming workflow (capture → stitching → CDN → playback) to support events and venues resulting in reliable 5G broadcasts. • Delivered government 5G Testbed activation at the Eden Project to demonstrate new audience access resulting in validated tech and press coverage. • Partnered with studios and broadcasters to integrate Meta rigs resulting in faster set-ups and safer operations.
Specialist in interactive photography for websites and off-line media.