Chiang Mai, Thailand
With over three years as Director Operations at Alliance One, expertise spans sales management, business strategy, and new business development. The role focuses on streamlining daily operations, from sales and marketing to finance and supply chain, ensuring seamless business processes and sustained growth in the Thailand tobacco sector. Career includes founding and managing Transcontinental Trading Ltd for over four years, delivering bulk commodity chemical distribution in Asia and the Middle East. Committed to driving operational excellence, fostering strategic growth, and building strong client relationships. Proficient in developing innovative business strategies and spearheading impactful sales initiatives.
Founded and established Transcontinental Trading Ltd, a firm dedicated to providing bulk commodity chemical distribution services in Asia and the Middle East. Plan and orchestrate daily operations from sales and marketing, logistics, finance, and maintenance of business relationships.
Reported directly to the Sales Director and Board of Directors with responsibility for overseeing sales and marketing, as well as commercial agenda of Total Water Valve and Water Meters businesses across ASEAN region with Vietnam and Indonesia as key target niches. Key Achievements: • Managed four team members and utilised advertisement, commercial innovations, and channel expansion to drive growth through distributors, government Water Works Authorities, and direct sales, resulting in a CAGR increase by 42% for FY2016-17. • Trained and developed strategies that turned around underperforming Vietnam Sales team to achieve a 43% sales increase in 2017 through direct sales with wholesalers, targeted campaigns to key construction/M&E companies, and sales to Provincial Water Works Authority. • Spearheaded bidding that secured 15 new accounts in construction M&E projects and two government Water Works Authority contracts in Thai Binh and Nam Dinh provinces. • Facilitated a new venture in Indonesia and a partnership agreement with local distributors, leading to enhanced market penetration in wholesale outlets in Jakarta.
Reported to the CEO with oversight for three direct reports while establishing new international sales divisions for bulk commodity chemical supply throughout Asia and the Middle East. Managed three direct reports and provided training on effective sales strategies, new account opening, and key account management. Key Achievements: • Reviewed and implemented new sales strategies and integrated governance/control systems to enable CAGR growth of 34% for FY2014-16. • Championed the successful opening of new accounts in Tobacco, Pharmaceutical, Paint, and Food Processing industries in Dubai, Jordan, Korea, Vietnam, and Thailand.
Reported to APAC President with accountability for leading value chain operations, as well as all organisational functions with seven direct reports, 25 indirect reports, and a matrix team of 120 employees. Key Achievements: • Oversaw efficient management of Balance Sheet reconciliations, budget P&L, sales, marketing agenda, and local production of industrial maintenance chemicals in Korea for a portfolio of ~5K accounts. • Planned and implemented high-end annual business plans to drive sales and growth of operating income. • Achieved sustainable sales growth/profitability within the first fiscal year with accomplishment of YOY sales/profit targets including sales revenue CAGR of 9.3% (+90%) and operating income of 14.7% (+161%) from FY07-14. • Oversaw sourcing of a strong team of Sales Managers, restructuring of salesforce, optimisation of product categories, sales training, and introduction of compensation plans. • Integrated robust sales management system, execution management structures, and commercial marketing/sales planning processes across all levels in alignment with strategic goals and objectives. • Chaired weekly/monthly sales meetings to direct all efforts towards planned targets, arranged weekly visits to meet Sales Representatives and Customers, and guided key Account team in closing executive-level deals delivering 35% sales revenue in FY14. • Spearheaded diversification of new business into Non-Manufacturing sectors, accounting for 11% of sales revenue in FY14. • Analysed customer ROI and needs to support the development of tailored contract-based sales and service systems with a focus on water treatment products servicing and solutions, leading to contract business growth of 51% in FY2014 compared to 9% in FY2007. • Coordinated effective people development and succession plans, attaining internal recognition as a net exporter of talent with two direct reports being promoted to Regional Heads and one to Country Manager in Malaysia/Singapore.