London, England, United Kingdom
Henry Hayes is a marketer with 9+ years experience and is the current VP of Marketing at Passionfruit. Passionfruit automates the operational work that buries marketing departments with our AI native-workspace, PIP. PIP connects your tools, kills the repetitive grind, and surfaces insights your team never had time to find. Henry may or may not also have an Instagram and TikTok handle called @henryhayescomedy...
I asked Gemini Advanced to tell me what a VP of Marketing is responsible for at a B2B tech platform. It gave the following buzzwords: Strategic Planning, Brand Management, Team Leadership, Demand Generation, Budget Oversight, Market Intelligence, Sales & Product Alignment, Performance Analytics. But it didn't have 'Wearing silly wigs and doing sketches for your amusement'. Come on Gemini, get with the program. It's 2026 for God's Sake.
Passionfruit is the home of marketing operations in the AI century. We have two core products as of Q1, 2026 1. A plug and play freelance marketplace, that places the very best marketing specialists into brands all across the globe. 2. A new AI native marketing co-pilot, 'PIP', your dream marketing assistant to ensure you are focusing on what matters most to you and your company. 270+ active customers in the USA and Europe including PepsiCo, Mars, HSBC, ABinBev, Global, Depop, TikTok, Campari, Klaviyo, ADT, Tommy's Car Wash and more
Internally promoted to lead the marketing division at Fully Charged, The UK's #1 eBike retailer. The sole gatekeeper for ensuring the brand identity and omnichannel growth of Fully Charged across an e-commerce website and five stores.
Oversee the marketing and communications strategy for industry-leading premium electric bike retailer, Fully Charged. Fully Charged provides an electric bike solution for three categories, ME, WE and B2B, that is any individual, family or business looking for a greener, cleaner and more efficient form of transport. A hugely exciting role in a rapidly growing business, I am responsible with implementing and overseeing all digital and direct marketing campaigns, as well as improving our internal and external communications that allow for our brand to develop at a greater rate. This whilst still maintaining our position as the UK's favourite eBike retailer. As is the nature in all start-up/scale-ups, I have been given access to multiple disciplines within the business, namely Sales, e-Commerce and Operations. Brand | Content Marketing | Direct | SEM | SEO | META | Paid Search | YouTube | Copywriting
Co-Founder & Sales Director at Orderu (formerly The Dealer App). Orderu is an award winning software-as-a-service focused on customer data, acquisition and retention in the food and drink industry. It uses white-labelled applications to improve the customer experience and raise revenue for restaurants, leisure spaces and digital brands within the industry. Prior to becoming a white-labelled solution, Orderu was an aggregator, The Dealer App, which had over 43,000 active users and 250 restaurant partners in London, Oxford, Manchester, and Leeds. Clients included the likes of Pizza Pilgrims, Shoryu Ramen, Island Poké and Patty & Bun. Orderu's first white-labelled solution was in partnership with @top_london_restaurants in September 2019. The technology is now applied in East-Asia under a joint-venture.
Marketed and promoted Red Bull to the student community; through on-premise and off-premise sales, communications projects and various event campaigns, both in the UK and globally.
I managed 110 independent pharmacies and perfumeries in London & the South West. I was selling branded perfumes/colognes such as Ted Baker, Orla Keily, 4711 and Tabac.