Portland, Oregon, United States
I graduated from Portland State University with a Business Administration B.S. with a focus on Marketing, Advertising, and Management. I actively keep up to date with the news, work to understand the markets within various industries while gaining valuable insights, work towards achieving more google ad certifications, invest in stocks, and work to better and gain more knowledge in regards to market demographics and consumers' needs. I have also received my Project Management Certification from Portland State University that brought me valuable insights into the correct operations to heading, leading, and completing projects within the budget of the project, as well as completion of the projects on time. I have also completed my OSHA 30 outreach program with a focus on Construction giving insights into the proper and correct practices to running a jobsite to follow OSHA standards to prevent injuries and protect employees and the company. In my free time, I enjoy playing soccer, where I played at Warner Pacific while I attended there in 2016/2017. I also enjoy following multiple different sports such as soccer, basketball, football, and golf, while also collecting sports trading cards. Along with this I like to workout and focus on my overall diet as I see health as one of the most important things in my life. I also enjoy experiencing new things such as a restaurant I've never heard of, a hiking trail that's off the radar of the general public, or anything that could take me out of my comfort zone.
At All Season Windows I began as an Office Administrator assisting with day-to-day operations such as payroll, assisting on projects/permits, orders & deliveries, sales representative performance metrics, sales tracking, making sure sales representative had necessary materials, occasional sales of projects, and occasional deliveries of materials to jobsites. Starting June of 2022, I took over the Project Management role for all residential projects, and completing in full a total of 500+ projects by time I left. My responsibilities included working directly with my foreman, ordering materials from various manufacturers w/monitoring of deliveries, direct communication throughout the project with the client with updates on install dates/deliveries/updates, permit completions, job monitoring, job problem solving with essential solutions, making sure jobs completed on time as scheduled and within budget, and collection of final balances upon completion on projects. Along with taking over responsibilities of a Project Manager for residential projects, I also assisted other Project Managers on commercial projects as needed, as well as continuing my responsibilities as the Office Administator.
As a senior strategist for FIR NW, I have been the lead strategist on several different accounts all at once. I wrote the creative briefs for the accounts I was the lead on and guided the creatives and the art directors throughout the campaign. Along with writing several creative briefs and creating conceptual presentation desks, I have also been able to fine-tune the way I go about looking at the business challenge for a company by not just compiling credible and reliable primary and secondary resources but also by analyzing data to produce and inform about key insights coupled with my past experiences while providing direction for a campaign. I have also used the conceptual presentation decks I created to help tie the approaches to campaigns back to the campaign's ultimate goals and consumer insights. As a junior media planner, I have been able to work on the accounts that I am a strategist on to be able to understand more about how we might go about completing the campaign goals that were set for us by using Facebook ad manager to create an in-depth media plan to make sure that the advertising we ultimate create aligns with consumer population we are looking to resonate most with. I have also gotten proficient at looking at analytics for a media campaign we implemented and taking key insights and trends out of them. Along with looking at analytics, I have gotten proficient at creating data tables to clearly grasp the data in a more manageable and readable way for both the clients and my team.
As a Junior Strategist, I was able to apply what I learned from my advertising classes to real-world ad campaigns. I assisted on creative campaigns for local businesses such as Sacred Summit, the Center for Retail Leadership at Portland State, and self-promotion for FIR NW. Through this student-run ad agency, I was able to enhance and tighten up my skills as a strategist with regards to in-depth primary and secondary research, discovering key insights, as well as creating creative briefs while learning how to explain and guide creatives and art directors so they were able to create exceptional creative and visual work.