São Paulo, São Paulo, Brazil
Data and media strategy leader with 10+ years of experience driving growth for global and regional brands. Specialized in building data-driven organizations, scaling analytics maturity, and integrating media, data engineering, and business intelligence to turn data into measurable business impact across the full funnel.
Leading the agency’s data strategy agenda across all clients, scaling data culture, analytics maturity, and decision-making frameworks. Responsible for designing new data processes, integrating media, data engineering and business intelligence, and managing a multidisciplinary team of 30 professionals across analytics, insights, and data strategy.
Led media strategy and team management for the agency’s key accounts, Reckitt and TIM, overseeing full-funnel media planning and activation. Drove integrated brand and performance strategies, aligning media investment, data, and business objectives while leading senior teams across channels.
Managed a 10-person media team delivering brand awareness and performance campaigns for Itaú, one of Brazil’s largest financial institutions. Responsible for media strategy, execution governance, and optimization across paid media channels.
Led marketing strategy for B2B and B2C audiences, covering branding and performance initiatives. Managed multidisciplinary teams across Branding, Performance, CRM, and Creative, aligning growth objectives with acquisition and retention strategies.
Owned marketing strategy for B2B and B2C segments, leading branding and performance initiatives. Managed teams across Branding, Performance, CRM, and Creative, supporting growth and market expansion.
Consultancy and team management for digital transformation projects, elaborating strategic media planning in order to achieve business goals. Main Client: HP LATAM (BR, CL, AR, PE, CO and MX).
Management of digital media campaigns, driving brand awareness and digital sales performance through DSPs such as Google Ads, Facebook Ads, LinkedIn Ads, DV360 and another. Main Clients: Makro Food Service, Tishman Speyer, Alphaville Urbanismo and Fleury Medicina.