Curitiba, Paraná, Brazil
How do you provide a true competitive advantage to a network of banking affiliates? By giving them a complete, end-to-end acquisition machine. I'm Henrique, a Founder and Technical Lead who builds and operates these engines. I focus on B2B acquisition and enablement for 18+ banking affiliate offices. Here’s how I provide a full-service solution: 📈 Strategic Execution: I manage their collective US$110,000+ monthly paid media portfolio, personally directing every aspect from media planning and copywriting to overarching social media strategies. 💻 Custom Technology: I leverage my development background to build the bespoke white-label systems and tracking infrastructure they need, ensuring data integrity from the first click to the final conversion. ⚙️ Seamless Operations: I oversee the entire operational framework, ensuring that the marketing strategy and the underlying technology work in perfect sync to deliver scalable results. My unique value is in owning the entire process, ensuring every component of the growth engine is finely tuned for maximum performance.
🚀 Scaled our partner network from 0 to 18+ financial sales offices in just 7 months, primarily supporting teams for Santander, C6 Bank, Cora, BS2, XP and home equity operations. 💰 Actively manage a $110,000+ USD monthly paid media portfolio, driving targeted B2B demand generation and end-customer acquisition. 👨💻 Oversee the full-cycle execution, from strategic media planning and copywriting to building the custom back-end tracking systems. 📈 Pivoted and expanded my previous consultancy into Rooster, a business dedicated to automating and optimizing sales processes for the financial market. 🎯 My focus is on the constant challenge of acquiring 'untargetable' customers in highly saturated markets, deploying an adaptive strategy where others rely solely on direct sales.
-I managed and built a hybrid cloud (AWS/On Premise) comprising multiple Linux hosts with Docker environments. This setup facilitated the creation and deployment of custom platforms, databases, and APIs. -Developed and maintained multiple ETL pipelines to load business data across back end applications, databases - mainly PostgreSQL and MongoDB - and self hosted platforms like Metabase, Odoo, Superset, Mautic and Chatwoot - Developed and managed a cold prospecting pipeline combining the WhatsApp Business API and a multitude of internal tools, which resulted in over 10.000 B2B sales of financial products for medium/large businesses. - Automated and modeled CRM pipelines and sales/relationship /management processes, integrating multiple platforms and channels (From Whatsapp Business API to Email and call campaigns) - Reverse engineered platforms - mainly Salesforce - back to their API's when not provided for integration with Selenium/BS4 apps