United States
Henrique Braun is Chief Executive Officer of The Coca‑Cola Company. He began his role as CEO on March 31, 2026, bringing nearly three decades of global leadership experience across the company’s system. Prior to being named CEO, Braun served as Executive Vice President and Chief Operating Officer, and previously as President, International Development, where he led operations across much of the world. He was elected Executive Vice President in 2024. Earlier in his career, Braun served as President of the Latin America operating unit (2020–2022), President of the Brazil business unit (2016–2020), and President for Greater China & South Korea (2013–2016). Braun joined The Coca‑Cola Company in Atlanta in 1996 and has held roles of increasing responsibility across North America, Europe, Latin America, and Asia, spanning supply chain, new business development, marketing, innovation, general management, and bottling operations. He holds a bachelor’s degree in agricultural engineering from the Federal University of Rio de Janeiro, a Master of Science degree from Michigan State University, and an MBA from Georgia State University. Braun is a dual citizen of the United States and Brazil.