Espoo, Uusimaa, Finland
I am a Marketing Lead, Product at Hubexo, responsible for product marketing initiatives across the Nordic markets. With nearly two decades of experience in marketing and information services within the construction industry, I have built my career at the intersection of digital platforms, customer engagement, and business growth. While my professional background is rooted in B2B marketing, I have developed a strong interest in the human side of work. I am particularly interested in how people make decisions, what motivates us beyond external rewards, and how well-being, focus, and psychological safety influence performance over time. I hold a Master of Business Administration (YAMK) degree in Behavioural Economics and Choice Architecture in Management. Through my studies, I explored topics such as decision-making biases, intrinsic motivation, work well-being, and positive psychology. This has strengthened my understanding of how sustainable performance is built through balance, recovery, autonomy, and meaningful work. I believe that effective marketing, leadership, and organisational cultures are not only about efficiency and results, but also about clarity, trust, and respecting human limits. This perspective increasingly shapes how I approach collaboration, leadership, and long-term impact. I value continuous learning, reflective practice, and evidence-based thinking, and I am always interested in conversations about behavioural insights, marketing, leadership, and workplace well-being.
Driving marketing strategy and execution for Hubexo's Product area across the North East Europe region. I lead go-to-market activities, product launches, and full-funnel campaigns from building brand awareness and attracting new users to generating sales qualified leads and driving customer success.
Elected as the Chairman of the Board of the Suvelan Veteraani housing company.
I was elected as the chairman of the board for As Oy Hangon Solhult.
In my role as Marketing Manager, I am tasked with guiding our marketing initiatives, with a focus on practical and impactful strategies. My key contributions include: Strategic Involvement in Nordic Marketing: As part of the Hubexo's (previoisly Byggfakta Group's) North-East Europe marketing team, I contribute in the creation and execution of our regional marketing strategy. Website Optimization: I've been responsible for building and rebuilding RPT websites, ensuring they are user-friendly and up-to-date. Collaboration for Growth: I manage a partnership with a growth hacking agency, which has positively impacted our sales and lead generation. Implementing Marketing Automation: Using Hubspot, I have streamlined our marketing processes for better efficiency and results. Focus on Customer Experience: My involvement in the company's CX project reflects my commitment to improving customer satisfaction through our marketing efforts. Team Leadership (2021-2022): Leading our marketing team, I prioritize employee wellbeing and quality of work. In this role, I blend strategic planning with practical execution, aiming to drive growth and strengthen our market presence through innovative marketing solutions.
After a year of being a board member, I was elected as the Chairman of the Board for As Oy Suvelan Veteraani for the year 2017.