Sweden
Specialties: SEO, innovation, entrepreneurship, programming, management, strategy consulting.
We help our clients improve their visibility in Google. The improved visibility drives traffic and sales, the main KPI:s for our clients. Our focus is the organic part of Google, often referred to as Search Engine Optimization (SEO). We work with both on-page website optimisation & off-page strategies. Many of our clients are in the e-commerce sector, as our work in that sector can be measured in increased revenue, every day.
Researching how branding is done through mobile applications in a case study of Swedish campaign applications together with Caroline Zheng. Our findings showed that the mindset when creating these mobile applications has generally been short-term. This contradicts the nature of a mobile application and its purpose of strengthening a company’s brand, which usually is a long-term process. We advocate a more long-term mindset and a consumer-oriented standpoint instead of product- oriented when creating mobile applications for branding purposes.
• Did two strategy studies at McKinsey, at some of Sweden's largest corporations. • Our team acted advisor for CEO/management team in forming a future strategy for the company. • Some tasks included analyzing historic and future market developments, geographical white spots, competitor strategies, product group and segment performance, prioritization of strategic initiatives etc.
Search engine optimization in different projects in the US market.