Germany
With a career spanning premium and luxury brands in optics & lifestyle accessories, automotive, and jewellery & watches, I bring deep expertise in Brand Management, Marketing, and Sales. I’ve worked in both headquarters and subsidiary roles, giving me a unique balance between strategic global direction and nuanced local market execution. I have broad hands-on experience across B2B, B2C, and D2C environments, including leading initiatives that drive digital business model transformation. Working across multiple countries and cultures has strengthened my international mindset, adaptability, and ability to collaborate across diverse teams. As a leader, I focus on empowering people — providing clarity, fostering alignment, and enabling teams to reach ambitious goals. My professional foundation is complemented by substantial life experience and a genuinely young-at-heart attitude.
Global responsibility for the Leica accessories division ranging from mechanical watches to leather goods and brand accessories.
Russia and the Commonwealth of Independent States were added to my current region consisting of up to 32 countries and three subsidiaries: Munich, Istanbul (until 03/22), Moscow (untiI 03/21). Strong increase of turnover and brand awareness, creation of own as well as external boutiques. Established ECom as a third distribution pillar in my region.
Heading the Specialist Watchmaker Division within Richemont Northern Europe and thus coordinating the distribution activities of IWC Schaffhausen, Jaeger le Coultre, Panerai, Piaget, Vacheron Constantin, Lange und Söhne, Roger Dubuis and Baume et Mercier - in addition to my position as Managing Director for IWC Schaffhausen Northern and Eastern Europe