Oslo, Oslo, Norway
Experienced Technologist with a demonstrated history of working in the marketing and advertising industry. Working mostly with solving large and small marketing challenges leveraging technology, in order to help our partners grow. Educational background from Copenhagen Business School with a Master’s Degree focused in Management of Innovation and Business Development, minoring in data in business, as well as years of experience from politics.
Selected from thousands of applicants to join the Antler start-up generator programme with potential to receive pre-seed investment from the Antler investment committee & their global partners. About Antler: Antler is a global early stage VC inspiring, enabling and investing in hundreds of startups across six continents. Through its global residency programmes in 23 entrepreneurial hubs - including Oslo, Stockholm, New York, London, Bangalore, Singapore, and Seoul - the company has supported over 3,500 founders and 500+ portfolio companies globally - investing from inception through to Series C.
After a year in MediaCom I was put in charge of heading the work of building a wider competence around marketing technology, concerning everything from technical solutions surrounding DSPs, Ad Servers, tag management and data strategies for our clients. One of the first tasks I was put in charge of was building competence surrounding dynamic ads, also known as Dynamic Creative Optimization (DCO). As with programmatic my responsibilities included teaching and educating both our clients, and internal team surrounding marketing tech and specifically DCO. This came on top of my work as a programmatic buyer and I still did programmatic campaigns for clients such IKEA and Volkswagen. My job ended up as sort of a fixer, that helped every team in MediaCom whenever they had a specific problem that needed to be solved, or when clients wanted to do something extra. We built a scalable and data driven dynamic profile for IKEA, set up a self service programmatic solution and did tag management overhaul to mention some projects.
As a Programmatic Buying Planner, I worked with almost all of MediaComs clients, to ensure that their programmatic campaigns where in order. My expertise consisted of campaign planning, short and long term tactics, implementation, optimization analysis and reporting. As Programmatic at the time was a new and complicated subject, teaching and educating both our clients, but also our the rest of the organisation in MediaCom about the world of programmatic was a big part of my job. The benefits of using a automated bidding system, and the flexibility in where, when and who to buy, frequency control and at the same time ensuring brand safe and high value outcomes, can not be understated. Not limited, I also did tag management, strategic planning, data management, tech advisory, budget analysis, data dashboards, data strategy and more. Some of the clients I worked with: IKEA Volkswagen Skoda Audi Tine Flytoget Sparebank1 Danske Bank Hi-Fi Klubben Nestle Visit Norway Sonans Tools: Appnexus, Google Marketing Platform, Widespace, SmartAds, Google tag manager, Adform, Tableau, etc