Geneva, Geneva, Switzerland
- Support local budget owners to prepare and consolidate annual A&P budgets and financial forecasts for all communication activities (budget sizing per project, compliance and yearly landing) - Lead creation of new budget tracking tools to ensure efficient follow-up - Follow up local marketing fees - Work closely with local Finance and regional Budget team to track A&P spending, ensuring accuracy and compliance - Support local adoption of Marketing & Communication insights across teams and serve as liaison with local and regional teams on Marketing and Communication Intelligence - Analyse Client Marketing KPIs (behaviour, path, etc.) and Client Segmentation - Closely work with the local Commercial Performance team to ensure alignment and consistency
- Led weekly e-business performance reporting and identified key trends to support decision-making - Developed and presented monthly digital cockpit with insights on KPI evolution and recommendations - Analyzed customer exposure to pre- and post-purchase services to improve the online journey - Monitored website performance and customer journeys to identify conversion and UX improvements - Managed market requests and contributed to process optimization initiatives - Conducted competitive benchmarking across luxury and other industries (PDP, checkout, gifting) - Analyzed CRC interactions and their impact on traffic and performance - Implemented monitoring processes for checkout and onsite search optimization - Supported local markets with dashboards and performance analysis - Collaborated with cross-functional teams (CRM, marketing, product, IT) on e-business initiatives - Contributed to omnichannel strategy through data analysis and insights - Ensured data accuracy and reporting consistency