Munich, Bavaria, Germany
Marketing Campaign Enhancement for a Global Fashion Brand: Part of a brainstorming team focused on boosting marketing campaign performance for a major global fashion brand. Developed and implemented a big-data-based individual targeting strategy, achieving a 30%+ improvement in return on campaign investment. AI in Medical Therapeutics Development: Collaborated in an interdisciplinary team with a biotech company to utilize artificial intelligence for accelerating pharmaceutical discoveries in multiple sclerosis treatment. Acted as a mediator between experts in medicine, biochemistry, and computer science, facilitating cross-disciplinary integration and innovation. Cryptocurrency Art Market Fraud Detection: Initiated a research project to develop an automated system for detecting fraudulent transactions in the cryptocurrency art market, identifying $6 billion in fraud. Presented peer-reviewed research findings at the International Conference on Business Informatics in September 2023
Optimized the business acquisition process by developing a web application capable of automating information extraction from potential projects, accelerating this process by more than a factor of 10 using Natural Language Processing (NLP) algorithms.