Henning von Rheden

Marketing Director Castrol DACH & CVO Europe / Managing Director bp HCE

Germany

About

Experience

  • bp (Full-time · 14 yrs 8 mos)
    • Marketing Director Castrol DACH & Commercial Vehicle Europe | Managing Director bp HCE
      Oct 2025 - Present · 10 mos

      Driving Automotive Brand, Market & Portfolio Growth Across DACH & CV Europe | Data-Led Marketing & CRM Excellence | Scaling OEM, Fleet & Workshop Channels | Leading International Teams | Lubricants, Mobility, Innovation & Sustainability Expert

    • Brand, Communication, Growth Unit Director Castrol Europe | Managing Director bp HCE
      Jan 2024 - Sep 2025 · 1 yr 9 mos

      Automotive Portfolio Management Castrol & Aral | Integrated Media Planning | Digital & Social Media | Brand Campaign Communications | PR Excellence | Sponsorship | Innovation in Lubricants | Business Transformation

    • Head of Growth Unit Castrol EMEA | MD bp HCE (since 07/23)
      Jul 2021 - Dec 2023 · 2 yrs 6 mos

      Driving Sustainability, Decarbonization, Circularity & E-Mobility Solutions | Leading Innovation Management & Developing Concepts Beyond Lubricants | Advancing CRM | Exploring 1st-Party Data Ecosystem

  • Consultant for Strategic Marketing at Brand Drive Germany
    May 2010 - Nov 2011 · 1 yr 7 mos

    Setting Up Own Business | Concept Development for Insurance Company

  • Unilever (8 yrs 9 mos)
    • Brand Development Director Europe
      May 2006 - Apr 2010 · 4 yrs

    • Senior Brand Development Manager Europe
      Sep 2005 - Apr 2006 · 8 mos

    • Senior Brand Manager / BGM
      Nov 2003 - Aug 2005 · 1 yr 10 mos

  • Product Manager Nordic & NL at Energizer
    Jan 2000 - Aug 2001 · 1 yr 8 mos

  • Product Manager / Regional Sales Manager at Unilever
    Jan 1996 - Dec 1999 · 4 yrs

    Homann