Henning Strobel

Global Product & Transformation Leader for AI-enabled Industrial Software & Smart Infrastructure | Human-centered Business Transformation

Munich, Bavaria, Germany

About

I am passionate about building and growing industrial software businesses at the intersection of technology, customer value and organizational leadership. Over the last years, I have been leading global product organizations in the industrial software and smart infrastructure space, focusing on platform transformation, AI-enabled operations and the evolution from traditional on-premise systems towards modern cloud- and edge-based architectures. What motivates me most is combining business growth, product strategy and empowered teams to create meaningful impact for customers in mission-critical environments. Throughout my career, I have worked across complex international organizations and product portfolios, balancing short-term market needs with long-term platform strategy and sustainable innovation. My background in industrial design and business strategy shaped my strong belief that successful technology transformation starts with deeply understanding customer needs, operational realities and human-centered value creation. As a leader, I strongly believe in trust, transparency and ownership. I care deeply about building high-trust international teams where people can collaborate openly, grow and perform at their best — even in globally distributed environments. I am particularly excited about the future of AI-enabled operational systems, industrial software platforms and smart infrastructure ecosystems, where technology, business transformation and human-centered leadership increasingly come together.

Experience

  • Siemens (16 yrs 1 mo)
    • Global Product Line Head Building Management Software
      Oct 2024 - Present · 1 yr 10 mos

      Leading Siemens’ global Building Management Software portfolio with responsibility across product strategy, portfolio management and R&D for mission-critical smart infrastructure software. My focus is on driving business growth and portfolio transformation by evolving established enterprise software platforms towards AI-enabled, cloud- and edge-based operational systems while balancing customer needs, long-term platform strategy and global market requirements. Key responsibilities include: • Leading international product and R&D organizations across globally distributed teams and development hubs • Driving modernization of key software portfolios including Desigo CC and Desigo Optic • Connecting product strategy, customer value and business impact in complex enterprise environments • Balancing short-term market demands with long-term platform evolution • Building high-trust leadership cultures in globally distributed organizations • Driving innovation in mission-critical and regulated operational environments

    • Head of Building Management Software
      Mar 2022 - Sep 2024 · 2 yrs 7 mos

      Led Siemens’ Building Management Software business with responsibility across product strategy, portfolio management and software business evolution for cloud- and on-premise-based smart infrastructure solutions. Focused on driving business growth, customer value and portfolio modernization across mission-critical building operations while enabling the transition towards more scalable cloud- and platform-based software offerings. Key responsibilities included: • Driving product and portfolio strategy for global Building Management Software offerings • Connecting customer needs, operational value and software business growth • Supporting the evolution from traditional enterprise software towards cloud-enabled operational platforms • Collaborating across international business units, regions and technology organizations • Enabling customer-centric innovation for building owners, operators and tenants

    • Head of Strategic Marketing Digital Buildings
      Dec 2020 - Mar 2022 · 1 yr 4 mos

      Led strategic go-to-market and business model initiatives for Siemens’ cloud-based Digital Building Products portfolio with a strong focus on Software-as-a-Service, customer value creation and digital business transformation. Focused on enabling the successful transition towards scalable cloud and subscription-based software businesses by connecting product strategy, customer adoption and commercial growth initiatives across international markets. Key responsibilities included: • Driving strategic go-to-market activities for cloud-based digital building products • Supporting the evolution towards SaaS and platform-based business models • Connecting product strategy, customer value propositions and commercial adoption • Collaborating across product, sales, regional organizations and executive stakeholders • Enabling digital business growth in emerging cloud-based smart infrastructure ecosystems

  • Diplomand at Siemens
    Aug 2009 - Feb 2010 · 7 mos

  • Intern Design Management at Siemens
    Aug 2008 - Jan 2009 · 6 mos

  • Intern Product Design at Hannes Wettstein
    Oct 2007 - Mar 2008 · 6 mos