Henning Reinke

Director Market Strategy & Activation

Bremen, Bremen, Germany

About

· Finance-driven sales account director with 5 years leadership experience in different functional areas · +10 years experience with changing perspectives [Trade Marketing, Revenue Management, Sales on trade, Sales off trade] in different FMCG companies. · Experience in mature markets, working in "high performance culture" environment

Experience

  • Director Market Strategy & Activations at Eggers & Franke Group
    Apr 2026 - Present · 3 mos

  • Globaler Vertriebsdirektor Backwaren at Brandt Backwaren Vertriebs GmbH
    Oct 2023 - Mar 2026 · 2 yrs 6 mos

  • Head of Sales DIY at Henkel
    Sep 2020 - Sep 2023 · 3 yrs 1 mo

  • Anheuser-Busch InBev (5 yrs 1 mo)
    • Account Director // Group Account Manager
      Feb 2018 - Aug 2020 · 2 yrs 7 mos

    • Head Of Trade Marketing
      Aug 2015 - Jan 2018 · 2 yrs 6 mos

  • Trade Marketing Manager at Mars
    Feb 2014 - Jul 2015 · 1 yr 6 mos