Greater Munster Area
Strong Sales & Marketing professional and team leader with ten years’ experience in Consumer Electronics and FMCG marketing & sales on local and international level. Expert in driving the strategy and execution of multi-channel digital marketing, pan-european e-commerce retailer management and development. Professional in managing the amazon ecosystem. Energetic team leader with commercial awareness, data- and result-driven, straight forward and convincing attitude.
As Director Sports & E-commerce, I am responsible for the strategic product communication, category management and sales of Dextro's entire sports portfolio. In addition, I lead the e-commerce and digital business, driving growth across digital sales channels and accelerating the brand's digital transformation.
Responsible for Digital Commerce organization with the remit to operate and deliver a premium, connected and personalized digital experience. Implementing and driving the strategy and execution of multi-channel digital marketing, pan-european e-commerce retailer management and development. Increase competitive product positioning within the AMZ marketplace.
Responsible for architecting and executing the business unit Marketing strategy and execution plan with an emphasis on digital marketing and retail initiatives. Working closely with local sales and Channel Marketing on innovative integrated marketing campaigns to drive consumer demand from awareness building strategies to omni-channel marketing programs that deliver on sales and gross profit targets. Responsible for the Retail Marketing Strategy and the Retail set up of the Consumer Business Unit. Activities involve, product launches, in-store branding, consumer in-store experience, category management, promotions, retailer management and digital campaigns.
Trade Marketing Manager DACH
International Retail