Chicago, Illinois, United States
Data & AI Executive with a proven track record of building high-performing teams, developing innovative analytics products, and leveraging machine learning and AI to drive business growth, marketing effectiveness, and strategic decision-making.
I lead Data Science, Data Enablement & Reporting for WPP Media, overseeing a 400+ person organization spanning Data Science, Machine Learning Engineering, Data Engineering, Business Intelligence, Reporting, and Visualization. My teams are responsible for the end-to-end analytics ecosystem, from data collection, integration, quality, and transformation through reporting, advanced analytics, AI, and insight activation. Together, we enable data-driven decision making across media planning, audience strategy, campaign optimization, measurement, and business growth for a broad portfolio of leading brands. In addition to operational leadership, I drive the development and commercialization of proprietary analytics, measurement, and AI-powered solutions that create competitive advantage for clients and support strategic business growth. My focus is on building scalable organizations, modernizing analytics operating models, advancing Generative AI adoption, and transforming data into actionable intelligence that delivers measurable business outcomes.
I led Mindshare’s US Data Science, Data Engineering, and R&D teams (a diverse 50-person team comprised of data scientists, data engineers, and full stack developers). I contributed to client solutioning, product development, and the delivery of data science & analytics. Clients: Discover Financial Services PayPal Mazda
Clients: Discover Financial Services Kimberly-Clark
Clients: Delta Dental EmblemHealth Harvard Pilgrim Health Care