Gurgaon, Haryana, India
Pharma and Healthcare professional with 7+ years of experience in management consulting with a strong focus on Digital Transformation, Commercial Excellence (Sales and Marketing, Sales Acceleration), E2E Project Management and Strategy (Overall growth strategy, Market sizing and identifying growth opportunities). I have worked with Top 7 India Pharma Companies on Sales Acceleration program (from design to implementation), Digital Transformation of Sales Force, Sales Force Excellence, Strategy Development, Business Expansion, KOL Management.
• Working on cross country projects for leading pharmaceutical companies involving key strategic questions on patent issues, entry portfolio, and product launches after analyzing market and govt. policies (Global) • Developing ’Patient Support Program’ in critical disease like Oncology and Immunology which ensures smooth journey for patients during their treatment. Developing a robust ‘Patient Support Program’ which gives an edge over the competitors • Developing promotional campaigns, brand communication, brand positioning strategies and other communication material for the clients • Working on customer segmentation and sales force alignment with the clients as per the product portfolio • Analyzing ‘Promotional Spend’ across different channels and ‘Sales Force Alignment’ of leading pharmaceutical companies, and develop strategies to have a greater impact of promotional spend and sales force • Developing strategy following deep dive in client’s portfolio, commercial strategy and market landscape; also providing a competitor assessment and intelligence on the present scenario • Profiling for Company/ Product/ Pipeline/ Country – Understanding and analyzing the present condition of the market and forecasting the future uptakes considering present players and the pipeline
Major Role & Responsibilities •Conceptualising, planning and organizing brand promotion activities by developing new communication mix and new strategies for brand launch.Creating and executing various communication tools for brand building and promotion •Identifying target audiences, planning marketing activities to achieve volume circulations, estimations & executing promotions to ensure product movements to enhance product visibility & driving volumes •Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share. Managing the entire course of events, marketing activities, campaigns, CME, conferences.
I worked on two projects: 1. Patient Compliance in Chronic therapy- I did both primary and secondary research and met 50 cardiologist and diabetologist and 25 patients to understand the factors which affect patient compliance in chronic therapy, and then i give my suggestions depending on the data i collected 2. Upcoming Trends in Dermatology This was a secondary research project in which i have to understand the upcoming trends in dermatology and cosmetology