São Paulo, São Paulo, Brazil
I build and scale products that redefine how people manage their money. With over a decade of experience at industry titans like Revolut, Amazon, and Nubank, I specialize in the intersection of product marketing, product strategy , and high-impact storytelling. My career has been defined by driving adoption for products that people use every single day. Currently, as a Senior PMM at Revolut, I lead global marketing strategies for Core Banking, where I design the playbooks that drive millions of users toward making Revolut their primary bank to personalize the customer journey at scale. What I bring to a leadership role: - Global Scale: From being on the founding team for Revolut Brazil to managing global banking initiatives, I know how to localize a brand without losing its soul. I thrive in cross-cultural environments and am fully trilingual (English, Portuguese, Spanish) while currently learning Italian. - AI-Driven Growth: I don’t just use yesterday's tools. I am actively implementing AI and LLM strategies to drive reactivation and cross-sell initiatives, ensuring marketing is as smart as the products we build. - Full-Funnel Expertise: I’ve moved the needle across the entire journey—from user acquisition at Amazon to deep product adoption and "Trust" marketing at Revolut. - Collaborative Leadership: I believe the best strategies are born from close partnerships between Product, Engineering, and Design. I am a firm believer in empowering teams, fostering curiosity, and maintaining a relentless focus on the customer experience. I am passionate about the future of fintech and the evolution of the startup ecosystem. If you’re looking for a strategic partner to scale a product or build a world-class PMM function, I’d love to connect.
Global Senior Product Marketing Manager. Lead global marketing strategies, campaigns, GTMs and initiatives to increase product activation, adoption and engagement to drive customers to use Revolut as their primary bank. Lead, make and execute impactful go-to-market strategies for product launches and increase product adoption to drive increase in Revenue through customer journeys and lifecycle comms. Create centralized playbooks, guidelines and processes for all PMMs to follow globally. Develop strategy for LLM engines (AI-optimized) to drive product reactivation and cross-sell initiatives.
Global Product Marketing Manager for Banking & Trust. Manage marketing campaigns and initiatives for banking and security products, scam and fraud awareness and prevention and overall brand perception to increase customer's Trust, increase product activation, adoption and engagement and use Revolut as their primary bank, such as the company's Annual Report. Make and execute impactful go-to-market strategies for product launches and increase product adoption through customer journeys and lifecycle comms. Launch creative campaigns to impact trust perception in multiple channels.
Founding team for Revolut Brazil. Manage all content strategy to drive customer acquisition through performance marketing, influencers, and affiliates. Make and execute impactful go-to-market strategies for product launches, including launching Revolut in Brazil. Implement data-driven activation CRM campaigns. Oversee content localization for the website and app store. Implement global strategies in Brazil, localizing content with local insights.
Product Focus: Pix (instant + free money transfers) Improve customers’ money transfer experience, develop and implement product Go to Market strategies, establish product strategies and communications based on improving Customer Experience, drive product adoption and engagement focused on bringing value to the customer, plan and execute product discoveries. Data driven and customer centric approach in all initiatives.
Develop projects and communications to optimize the product to achieve customer and company goals, with a Customer-centric focus. Implement and lead CRM strategies creating new communication flows to achieve user engagement and activation goals. Participate in Growth Marketing initiatives to increase user activation and app engagement. Lead NPS implementation and tracking and use feedback to drive app change and growth. Lead Affiliate program. Expand and optimize internal tools and resources.
Lead Performance Marketing campaigns for user acquisition and activation, bringing new property owners to the platform. Manage online media performance campaigns, driving sustainable growth focusing on KPIs. Manage campaign budgets. Find and develop new channels to use for performance. Implement CRM strategies.
Responsible for Affiliate channel for the digital retail products, maintaining relationships with key accounts and escalating their results. Start and execute partnerships with influencers and other companies. Focus on top and mid-funnel media campaigns and initiatives, working with agencies and business teams. Involved in organizing and executing events. Involved with product launches. Budget management. Team management.