San Francisco, California, United States
Marketing and growth leader with experience helping build and scale early-stage B2B SaaS and technology companies across AI, media, retail technology, and customer experience platforms. I’ve led marketing organizations spanning growth marketing, demand generation, product marketing, content, brand, events, social media, lifecycle marketing, and go-to-market strategy, partnering closely with executive leadership, sales, product, customer success, and revenue operations teams to drive pipeline growth, market expansion, and category leadership. My background combines strategic leadership with hands-on execution across growth marketing, content strategy, marketing operations, AI-driven marketing initiatives, and modern go-to-market execution. I enjoy building scalable marketing systems, developing high-performing teams, creating compelling brand narratives, and finding creative ways to accelerate growth in competitive markets. Throughout my career, I’ve helped lead and scale marketing efforts at companies including Rockbot and Raydiant, where I oversaw integrated marketing initiatives across demand generation, product marketing, strategic events, content, video, podcasts, and executive thought leadership. Earlier in my career, I helped build marketing and growth initiatives at Parlo, an early conversational AI company later acquired by ServiceNow, helping shape my long-term interest in AI, automation, and the evolving role of technology in customer engagement and business growth. I also led Growth Marketing at Brandcast before its acquisition by Time Inc., further expanding my experience within high-growth technology and media environments. I’m passionate about building modern marketing organizations that blend creativity, storytelling, analytics, automation, and AI to drive measurable business impact.
Lead marketing across Displai and Hoopla, overseeing brand strategy, go-to-market, demand generation, product marketing, content, lifecycle marketing, events, partnerships, and revenue growth across a multi-product B2B SaaS portfolio. Responsible for scaling the marketing function across two complementary platforms: Displai, an AI-powered customer experience and digital signage platform for brick-and-mortar businesses, and Hoopla, an employee engagement and performance communication platform for distributed and frontline teams. Partner with executive leadership, sales, product, customer success, and operations to define market strategy, sharpen positioning, strengthen category awareness, improve funnel performance, and build integrated go-to-market programs that drive pipeline, customer acquisition, and expansion. Focused on building a disciplined, revenue-oriented marketing engine across enterprise, mid-market, and multi-location customer segments.
Pavilion (formally Revenue Collective) is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.
Directed Growth Marketing at Rockbot, managing demand generation, content strategy, event marketing, marketing automation, analytics, and AI-driven marketing initiatives for the company's in-location media platform. Directed growth strategy across paid media, SEO, ABM, lifecycle marketing, customer acquisition, and customer expansion while partnering closely with Sales, Product, RevOps, and Executive Leadership to drive pipeline growth, conversion optimization, and market expansion. Owned integrated go-to-market initiatives supporting Rockbot's digital signage, music, retail media, and TV solutions across enterprise, franchise, and SMB customers in restaurants, retail, and fitness. Led marketing initiatives across various functions, including field marketing, executive events, partner activations, customer storytelling, thought leadership, and revenue-focused campaigns. Enhanced operational efficiency by implementing automation, robust reporting infrastructure, and AI utilization.
Served as Vice President of Marketing at Raydiant, leading a nine-person marketing organization responsible for product marketing, brand strategy, content, social media, events, creative, and go-to-market execution across the company’s digital experience platform. As a member of the executive leadership team, I partnered closely with Sales, Customer Success, Product, and Executive Leadership to align marketing strategy with company growth objectives, customer acquisition, and market expansion initiatives. Led the evolution of the company’s brand and content strategy with a strong focus on video-first storytelling, executive visibility, and thought leadership. Built and launched multiple video series and four podcast shows designed to increase audience engagement, strengthen brand awareness, support sales initiatives, and expand the company’s presence across retail, restaurants, and enterprise technology markets. Oversaw product positioning, messaging, strategic partnerships, field marketing, major industry events, campaign strategy, and marketing operations while helping scale the company’s market presence and strengthen its position within the digital signage and in-store experience category.