San Diego Metropolitan Area
I build Marketing Technology capabilities in organizations of all sizes. I define the vision, strategy, and roadmap for marketing tools and technologies across the stack. I am the bridge between business stakeholders, customers, and technical teams—identifying market opportunities, prioritizing features based on user needs and business value, and ensuring the product delivers measurable outcomes. I have over 15 years of experience delivering solutions that increase user engagement, accelerate time-to-value, and deliver immediate ROI. I focus on balancing customer experience, technical possibilities, and business goals to create products that solve real problems and encourage adoption. Core Expertise: Marketing Technology Product Strategy & Roadmap Development | Requirements Gathering | Cross-Functional Team Leadership | Agile Product Management | Feature Prioritization | Stakeholder Management | Product Analytics & Optimization
Product Leadership: • Led product strategy and roadmap development for healthcare client's digital marketing transformation, resulting in a measurable increase in engagement • Developed comprehensive migration strategy from legacy CRM to Salesforce Marketing Cloud ecosystem • Owned product roadmap prioritization and strategic alignment with business objectives • Created data product strategy for marketing and patient services programs, including metadata framework implementation
Product Management & Innovation: * Led product development for Service Cloud implementation, driving customer experience improvements across multiple channels * Launched Live Agent Chat product, achieving 300% increase in usage over previous platform * Identified market opportunity and led development of Einstein Bots implementation to reduce cost-per-call * Developed and executed product strategy for native time tracking solution, eliminating third-party dependencies