Melbourne, Victoria, Australia
With over 12 years of Product and UX/UI Design experience, a product management certification, and an engineering background, I design complex, data-heavy platforms and drive digital transformation. I turn unclear problems into finished products that improve conversions, lower operational costs, and create design systems that engineers easily adopt. Currently leading UX at Discovery Parks, I use AI workflows to speed up prototyping and align design with code. At Discovery Parks, I helped increase daily order value from $5,000 to $32,000. Previously, I designed Tiimely's XAI Validate, cutting loan approvals from two days to under an hour and raising efficiency by 85%, and reduced Amplified Intelligence's user drop-off from 90% to 40%. I built WCAG AA-compliant solutions by default, built a custom app using AI and Vibe Coding used by over 50 colleagues, and ran a design academy to mentor staff across departments.
Led end-to-end UX for a B2C mobile app with 300K+ MAU, boosting daily order value from $5,000 to $32,000. - Delivered a scalable design system that improved design-engineering efficiency. - Utilised AI-assisted workflows (Cursor, GitHub, Figma AI) to speed up prototyping and align design with engineering.
Delivered PaaS and SaaS design solutions, securing 20+ clients and ~$3M in revenue by Q4 2022. - Optimised panelist experience, cutting drop-off rates from 90% to 50% to reduce costs and mitigate business risks. - Created a design system that accelerated product delivery.
Led PaaS/SaaS product design, established design processes, elevated organizational design maturity. - Built a scalable design system from scratch, slashing production time by 80%. - Delivered core product modules, boosting credit assessor efficiency by 60%. - Collaborated with enterprise clients, including Qantas, to deliver tailored product requirements.
Delivered critical product modules for Hilti (Germany) driven by user research and usability testing. - Designed market-ready products for Hitachi ABB Power Grids via cross-functional collaboration. - Founded and led the Design Academy, training cross-functional teams to foster a design-centric culture. - Researched XR (AR/VR/MR) and pitched concepts to executive leadership, securing buy-in for Proof of Concepts (POCs).
Redesigned the checkout journey, slashing customer drop-off rates from 68% to 29%. - Delivered an omni-channel experience (Web, Mobile, Agent Assist, Retail) for Three, improving customer satisfaction and retention. - Led experience design, research, and stakeholder alignment to deliver user-centric solutions aligned with business goals. - Developed a scalable design system and pixel-perfect interfaces to ensure visual consistency and execution.