New York, New York, United States
I've spent my career working on a simple but stubborn idea: that brands can participate in entertainment in ways that audiences actually value. Not as interruptions, but as the reason people showed up in the first place. That means making work that earns its place on premium platforms, holds up at film festivals, and wins awards on creative merit. The commercial case and the cultural case don't have to pull in opposite directions. Most of my best work has happened in the tension between them. As Executive Producer on Hulu x Sephora: Faces of Music, I brought a brand-funded entertainment platform from brief to broadcast on one of the most selective streaming networks in the world. For Sephora's The Beauty of Blackness — which earned Tribeca selection, Clio and One Show recognition, and distribution on HBO Max — I helped demonstrate that the most culturally resonant work can also be the most commercially accountable. Behind those projects sits the infrastructure that makes them possible: I've built and led teams of 20+ and managed mid-eight figures in annual program spend, running the creative and operational side of a scaled content and partnerships practice at Digitas for global brands including Hershey, Sephora, Salesforce and more. The question I keep coming back to: how far can a brand go in entertainment before it stops being a brand play and starts being just entertainment? I don't think we've found that ceiling yet. Alongside that, I'm energized by what's changing inside content organizations right now including AI-assisted production, scalable asset systems, and platform-native workflows — tools that, used well, don't shrink creative ambition but extend it. I want to keep working at both edges: pushing what branded entertainment can be, and building the modern operations that make it repeatable. CORE FOCUS AREAS Branded Entertainment & IP · Content Studios · Strategic Partnerships · Content Business Leadership · Scalable Production Systems · AI-Enabled Workflows · Content Ecosystem Strategy · Executive Client Partnership · Growth & Revenue Alignment
Lead Digitas’ content & branded entertainment practice, overseeing multidisciplinary teams across strategy, creative, partnerships, and production. Responsible for building scalable content ecosystems, talent and platform partnerships, and modern production models that help global brands operate like media companies. Partner with senior client stakeholders to evolve how content is planned, produced, and distributed across culture, commerce, and emerging platforms.
Clients: Sephora, Salesforce, Pfizer, Hulu, LVMH, Playtex, Stayfree, Carefree (Edgewell), Whirlpool / KitchenAid, Norwegian Cruise Line
Clients: Sephora, Hulu, Monster Energy, LVMH, Playtex, Whirlpool / KitchenAid, Salesforce, Norwegian Cruise Line, New Business