New York City Metropolitan Area
I am a hands-on marketing leader with experience working in-house and as part of award-winning marketing agencies. My career has focused on guiding Fortune 500 brands in highly regulated industries and I currently lead a team of marketing and creative professionals supporting Google on behalf of M Booth, PRovoke Media’s North American Agency of the Year 2025. Outside of work, I am an avid LEGO builder, sports enthusiast and moviegoer.
Agency lead for M Booth’s work with Google’s Developer Studio, managing a team of 10+ digital strategists, designers, account managers, and project managers delivering social strategy, product marketing, and content creation.
GIGINtú is a monthly newsletter showcasing the best of Irish Arts in New York. Check it out and subscribe at https://gigintu.substack.com/
- Help brands succeed with digital strategy expertise and delivery of paid media and marketing operations - Support leading retailer email marketing for customers and prospects including QA and reporting - Projects include social media audits, LinkedIn ad campaigns, Google Ads Grant setup and GA4 attribution
- Developed and executed digital marketing programs for billion dollar brands in highly regulated industries including Healthcare, Enterprise Technology, CPG and Private Equity - Leader within PRovoke Media 2023 Digital Agency of the Year. Recognized for "consistently good work and strong leadership," with a commitment to "constantly transforming offerings around digital and content innovation." - Coordinated integrated agency teams including designers, copywriters, project managers and digital strategists to deliver innovative projects and campaigns that delivered positive business outcomes for clients - Modernized strategy and execution of a Healthcare client's digital marketing program. Expanded into new digital channels that refined lead quality, decreased cost per lead by 50% and increased marketing qualified leads by 400% over three years - Directed brand positioning, consumer insights and integrated marketing strategies that enhanced brand awareness, influenced target audiences and drove measurable revenue impact
- Performance-driven mindset that pioneered $1MM+ annual media budgets, optimized media channels and A/B tested new approaches to reach and engage consumers for maximum ROI - Devised, presented and implemented paid media strategy for a client to drive awareness and registrations for an upcoming event. Resulted in a 50% improvement in cost per sign-up - Analyzed websites, content and competitor output to uncover data and market insights that drove strategic direction, accelerated brand reputation and improved share of voice - Built strong relationships with internal and client stakeholders in cross-functional roles, leading to faster collaboration and delivery of mutually beneficial outcomes
- Presented workshops to educate agency teams on the latest digital marketing trends and techniques to increase skill sets to sell digital campaigns to clients and prospects - Delivered strategic counsel for PR agencies to develop integrated brand marketing strategies - Created processes and templates for PR agencies reduce time required to sell and execute digital marketing