Philadelphia, Pennsylvania, United States
Type A enough to love a well-organized Figma file, Type B enough to chase ideas that show up out of nowhere. I’ve spent the last decade turning good-looking designs into hard-working ones—because pretty is great, but purposeful is better.
As Principal Brand Designer, I was responsible for Guru's brand. This entailed owning the visual strategy, identity, and creative direction that shaped how the Guru brand was experienced across every touchpoint. I guided the evolution of the brand with a strategic approach, leading all day-to-day brand and marketing design initiatives while collaborating closely with Guru's Principal Interactive Designer to maintain a high-performing, visually consistent marketing website. My work spanned the full customer journey and internal culture, delivering organization-level impact. Through cross-functional partnerships with the GTM, product, and executive teams, I ensured the brand consistently told a clear story and set Guru apart.