Helen Paton

Growth Marketing - Gemini EMEA | Google | Trustee | Fellow of RSA

Greater Madrid Metropolitan Area

About

Passionate about launching emerging technologies and building human-centric experiences that help users thrive in our AI era. With experience launching and scaling Gemini, I focus on driving user-centric growth by identifying needs and translating them into clear value propositions. I’m energised by new ways of working and connecting insights across teams to deliver impact. A book I always go back to is “Mindset” 📖 I value curiosity and resilience. It's what fuels my energy and drives me to take every challenge with enthusiasm. Interests: GenAI, AR, start-ups, subscriptions. 🇨🇱🇬🇧🇪🇸

Experience

  • Google (Full-time · 4 yrs 6 mos)
    • Growth Product Marketing Manager - Gemini, EMEA
      Mar 2026 - Present · 4 mos

    • Product Marketing Manager
      Nov 2023 - Mar 2026 · 2 yrs 5 mos

      Gemini for Students Chromebooks UKI Consumer Marketing AI Strategy & GTM Partner Marketing Program Management

    • Associate Product Marketing Manager
      Jan 2022 - Nov 2023 · 1 yr 11 mos

      - Bard EMEA (now Gemini): Google’s Generative AI multilingual expansion and EU launch (07/2023). Led hero prompts and consumer use cases for 30 languages, plus executing a growth marketing (O&O) strategy for the region. - SMB & Scaled Marketing - APMM Lead, EMEA Learning and Development (2022) Know the user. Know the magic. Connect the two.

  • Fellow at The RSA (The royal society for arts, manufactures and commerce)
    Nov 2022 - Present · 3 yrs 8 mos

  • Member at Nova
    May 2023 - Present · 3 yrs 2 mos

  • UK Young Lions Creative Judge at Advertising Association
    Mar 2023 - Apr 2023 · 2 mos

  • Business Development at Adobe
    Apr 2021 - Dec 2021 · 9 mos

    - Facilitated strategic partnerships with FSI and FMCG leaders, driving digital transformation through the adoption of Adobe Experience Cloud solutions. - Conducted comprehensive needs analysis and presented tailored solutions, enhancing customer engagement and optimizing marketing efforts for key industry players. - Collaborated cross-functionally with marketing and product teams to deliver customised demonstrations and secure high-value contracts, contributing to significant revenue growth.