Portland, Maine, United States
I am currently a Senior Designer at Maven Creative living in Portland, Maine with over a decade of experience in the food & beverage, beauty, fashion, musical, and hospitality industries. I consistently delivering high-quality and innovative design solutions in the branding, packaging, and web design fields by translating complex concepts into visually appealing and cohesive designs that resonate with unique target audiences. My strongest proficiency is in typography, using it as a powerful tool to convey brand messages and create visual hierarchy. You can take a look at my work on Dribbble (http://dribbble.com/HelenaOlson) or my Behance portfolio (https://www.behance.net/helenamolson). If you are interested in hiring me for any freelance work, please feel free to contact me by email or phone! Thank you, Helena
My focus in the freelance business is branding. I love helping my clients proudly establish themselves in their respective industries through conceptual and technical expertise. This includes full suite branding design, web design, and collateral. I am also open to freelancing with design agencies! I have worked with reputable companies such as Pulp+Wire, Anchour and Blaze Partners here in Maine. If you want to check out my work, I frequently post to Dribbble with final and in-process work. Feel free to dm me here, my email, or by phone (508 505 7911). I'm always looking for new opportunities!
Communications and Education Committees Education Committee Leader
During my time at Anchour, I was responsible for brand ideation and development, restructuring the web design process and handoff to development, conceptual advertising campaigns, and various collateral work.
Role: Visual Design/Digital Content Creator Core Capabilities: Digital Visual Design Social Media Campaign Design North America Email Design AEM Content Authoring for North America (Timberland and Timberland Pro) Scene 7 Content Creation Hand Lettering & Illustration Photography Art Direction Responsibilities: Global Digital Storytelling - execution of comps, execution of page builds within AEM North America Email Design – design and execution of comps for all email campaigns North America Experience Pages (including PRO, CSR) - concept, wireframe, content creation, execution of psds, execution of page builds within AEM. North America Site refreshes – wireframe when necessary, content creation, upload content to Scene 7 (DAM for site content), execution of page builds within AEM. Designed daily site refreshes in 2016 and special cases throughout my time at Timberland. North America Digital Advertising – execution of comps, execution of final assets. I was the designer behind the Stanford backpack advertising campaign. Wholesale Refreshes and Banners - content creation, execution of comps, final files for brand site refreshes, page banners, eblasts and advertising banners North America Social Media Campaigns - concept, design and execution of final files. I was the designer behind the social first Bootism campaign. North America Blog Content Pages – design, content creation, execution of psds, execution of page builds within AEM.