Helena Serna

Executive Advisor | People & Culture | Supporting leaders through complex change

Madrid, Community of Madrid, Spain

About

I work with leaders and organizations navigating complex moments of change, including growth, transformation and strategic redefinition. My background spans executive leadership roles in consulting and industry, with deep experience across people, culture, organizational effectiveness and large-scale transformation, and a strong understanding of how technology and operating models enable change. I have partnered closely with CEOs and leadership teams to translate strategy into tangible, sustainable outcomes. Today, I work as an executive advisor, bringing senior perspective, clarity and constructive challenge to organizations facing complex decisions. I focus on what will truly work in a given context, beyond frameworks, buzzwords or one-size-fits-all approaches. I collaborate with leadership teams and advisory firms that value experience, sound judgment and real impact.

Experience

  • Country Manager Spain and Portugal at Strada
    Apr 2023 - Present · 3 yrs 4 mos

    As pioneers in payroll, human capital, and financial management solutions, we build solutions that help organizations grow and employees perform at their best. Across 180+ countries, we simplify workforce management with people, payroll, and technology solutions. • 30+ Years of experience • 180+ Countries covered • 1,400 Organizations The combination of global presence and local knowledge empowers us to serve businesses across the globe. We support customers through a local lens, understanding their regional nuances, local regulations, and compliance requirements. So, whether your needs are global or local, Strada stands as a trusted partner on your journey.

  • Accenture (22 yrs 11 mos)
    • Managing Director| HR Transformation| Retail, Consumer Goods, Services Europe Lead
      Sep 2021 - Jul 2023 · 1 yr 11 mos

      Responsible for the growth of the market in Europe ( Spain, France, Germany, Switzerland, UK , Italy, Nordics ). Strengthening the Workday and Accenture relationship and helping our clients solve their challenges by driving digital transformation in HR, Planning and Finance.

    • Managing Director | HR Transformation| Workday Business Group Iberia Lead
      Sep 2019 - Aug 2021 · 2 yrs

      Lead Accenture's Workday business in Iberia, accountable for all aspects of business management and growth relates to sales, delivery of complex HR and Finance Transformation services, capabilities and workforce.

    • Managing Director | Enterprise Transformation Agile Europe Lead
      Sep 2016 - Aug 2019 · 3 yrs

      Leading Accenture Europe's (Spain, France, Germany, UK, Italy, Nordics) business agility transformation programs cross-industry Delivering large-scale and complex business Transformation programs, spanning multiple industries, and helping clients accelerate their digital transformation agenda to achieve value at speed and scale.