Helena Cerqueira

Head of Operations and Marketing

Greater Sydney Area

About

Accomplished Events Executive with expertise in Content, Business Development, Marketing, Research, and Operations. Boasting close to 20 years of experience in organising local and international events and conferences, industry awards, corporate incentive programs, and brand awareness campaigns. Proficient in marketing, content creation, commercial operations, event management, and customer relationship management, my passion lies in seamlessly delivering refined events from conception to completion, ensuring projects meet objectives and deliver on business ROI. I have had the privilege of working with top ASX 100 companies and the honour of collaborating with globally renowned thought leaders in marketing, digital, technology, business, and lifestyle sectors.

Experience

  • ACCESS Events APAC ()
    • Head of Operations and Marketing
      Dec 2024 - Present · 1 yr 8 mos

      ACCESS is a leading B2B events company that works with enterprise companies such as IDC, Forrester, Frost & Sullivan, Dell, HPE, Deloitte, SAP, Cisco, Facebook, Google, ServiceNow, Microsoft, OpenText, Sophos, Red Hat, Snowflake, Qlik, Cohesity, Signavio, Dynatrace, Check Point, Wolter Kluwer, Lumen, Palo Alto Networks, Cloudera, Vectra, Canon, BeyondTrust, Digital Realty, Thales, F5, Automation Anywhere, OutSystems, Kaspersky, ThoughtWorks, Tanium, Confluent, SAS, Pure Storage, InfoBlox, Harbour IT, Converga, UiPath, Forgerock, DataRobot, Snow Software, Wandera, Gigamon, FireEye, Recorded Future, Qubole, Sitecore, Informatica, Domo, InMoment, LogMeIn, Deep Instinct, LastPass, Ubiq Security, BrandWatch, NTT Data, Whatfix, Netskope, Forescout, AlgoSec, Veritas, Ekata, Polycom, and Avetta across APAC to promote your chosen content. We strive to be the leading events company in APAC that secure C-level decision makers for your brand. We can run tailored bespoke events over Breakfast, Lunch, and Dinner or via Virtual Roundtables promoting your content to any vertical or industry of your choice. Our network is made up of CIO, CISO, CTO, CDO, CMO, CPO, CRO, CHRO, and leading HSE executives across APAC.

    • Head of Operations
      Jan 2023 - Dec 2024 · 2 yrs

  • Founder and Managing Director at Metricom Media
    Jun 2022 - Present · 4 yrs 2 mos

    Creating engaging and inspiring events for your audience with measurable results for your clients. With extensive management experience in conference production and business development, Metricom Media's events stand apart and are linked with excellence. It is our business to deliver world-class events, high quality content and senior executive connections to you. Whether you are looking to execute an in-house event, deliver a memorable experience or launch a new conference, we are here to help!

  • Head of Digital Programs at ACCESS Events APAC
    Apr 2020 - Sep 2022 · 2 yrs 6 mos

    ACCESS offer exclusive networking opportunities over Virtual Roundtables and also Breakfast, Lunch & Dinner for your brand to reach senior decision makers in major cities across APAC. The cost of lead acquisition is ever increasing and many companies are finding that their qualified leads are decreasing. ACCESS provides a cost effect service to ensure you fill your sales pipeline country by country across APAC. I help and ensure companies increase their lead and revenue generation by tailoring personalised Virtual Roundtables and Private Events for them to fill their pipeline with qualified leads. This automates the clients marketing process in a cost effective way and builds relationships with C-Level decision makers. Modern strategies for lead generation relies on the right combination of network, trust, strategy, content and value for your prospects, combined with my expertise to drive your company in front of the right C-Level decision makers that saves you time, resources, and expense. At the ACCESS events we only have one theme so everyone that attends are 100% focused on your content

  • General Manager - Product, Events and Activations at ADMA
    Mar 2014 - Nov 2019 · 5 yrs 9 mos

    - Management of annual deliverables defined by the strategic plans for each of the AADL associations (ADMA, IAPA, DGA, ADMA IQ and D+TC - Management and oversight of defined key initiatives across AADL associations to ensure cross team delivery that is on time, to budget and to a high quality - Developing and delivering an innovative events strategy and plan across all AADL associations - Ensuring member satisfaction and quality control across the AADL association

  • General Manager Product - Shared Services at AADL network of ADMA, DGA, IAPA and Digital +Technology Collective
    Mar 2014 - Nov 2019 · 5 yrs 9 mos

    https://aadl.org.au/ The Australian Alliance for Data Leadership (AADL) is a network of associations that have a common goal to deliver a future where Australia is recognised globally as a leader in data-enabled, business, commerce and innovation. We are committed to leading the conversation on the data-enabled future, Australia’s economic stability and global standing depends on our ability to prepare our business leaders for the future.